Customer Relations Management
4 days ago
Madrid
About Geely: Position Objective To lead and develop the Customer Relations function in Spain, ensuring regulatory compliance, manufacturer standards alignment, and the delivery of a premium end-to-end customer experience across the dealer network. The role is accountable for customer satisfaction (NPS/CSI), case resolution governance, retention strategy, and reputational risk mitigation in the Spanish market. Key Responsibilities 1. Customer Experience Strategy & Governance • Define and implement the CRM strategy for Spain in alignment with OEM global standards and local market requirements., • Establish and optimize customer case management platforms, workflows, escalation matrices, and SOPs., • Ensure consistent application of customer policies across all dealers and business partners., • Lead the localization of global customer experience programs for the Spanish market. 1. Regulatory & Compliance Management • Ensure full compliance with Spanish consumer protection legislation (Real Decreto Legislativo 1/2007), warranty obligations, and after-sales regulatory requirements., • Guarantee compliance with GDPR and Spanish data protection law (LOPDGDD) in all customer data handling processes., • Manage regulatory complaints, official claims (Hoja de Reclamaciones), and arbitration/consumer authority cases in coordination with the Legal Department., • Mitigate financial and reputational risks arising from escalated cases. 1. Customer Case & Escalation Management • Oversee the resolution of high-impact, sensitive or reputational-risk cases., • Develop structured escalation protocols between OEM, dealer network, and HQ., • Identify at-risk customers and implement retention or win-back strategies., • Monitor response time, resolution quality, and customer satisfaction performance metrics. 1. Dealer Network CRM Enablement • Provide CRM guidance, training and performance monitoring to the dealer network., • Audit dealer compliance with brand standards in customer communication and complaint handling., • Support dealer improvement plans based on CSI/NPS results and complaint analysis., • Ensure consistency in brand tone, messaging and premium service standards across all touchpoints. 1. Data Analytics & Business Intelligence • Analyze customer behavior trends, complaint root causes, and loyalty indicators to identify business improvement opportunities., • Translate customer insights into actionable strategies supporting Sales, After-Sales and Marketing., • Develop reporting dashboards covering:, • NPS / CSI, • Case volume & resolution KPIs, • Warranty-related complaints, • Regulatory risk exposure, • Provide structured reporting to management and HQ. 1. Customer Growth & Retention Programs • Develop outbound customer engagement campaigns linked to:, • Seasonal campaigns, • Sales initiatives, • Service promotions, • Recall or quality actions, • Collaborate cross-functionally (Sales, After-Sales, Marketing, Legal, Quality)., • Support customer lifecycle management initiatives to increase retention and repeat purchase. 1. Team Leadership & Culture • Build and lead a customer-centric team culture., • Set measurable KPIs and performance standards., • Coach and mentor team members to ensure premium service delivery., • Promote continuous improvement through KPI monitoring and structured feedback loops. 1. Risk & Cost Control • Monitor cost impact of goodwill, compensation cases, and customer programs., • Ensure structured decision-making framework balancing customer satisfaction and financial sustainability., • Identify systemic issues and drive corrective actions with relevant departments. 1. Additional Duties • Undertake other responsibilities reasonably required and aligned with the business development of the Company in Spain.
Calle de los Fontaneros, 28830, Madrid
