Product Marketing Manager - Professional AV Solutions
hace 5 días
San Sebastián de los Reyes
We are looking for a Product Marketing Manager with a minimum of 3 years of experience to support and coordinate the day-to-day operations of our Marketing Department . Reporting directly to the Managing Director , this role will work closely with a team of three marketing professionals and act as the main liaison with international partners and subsidiaries. This position is ideal for someone with a strong marketing background who also brings a solid understanding of product development and technical features , helping to connect product strategy , market insights , and communication in a company dedicated to the manufacturing of Professional AV, Broadcasting, and Videoconferencing cameras . Main Responsibilities Team Coordination: Coordinate a team of 3 marketing professionals, ensuring that deliverables are aligned with brand strategy, company objectives, and the expectations of a professional AV manufacturer. International Coordination: Serve as a point of contact for marketing teams in partner companies and subsidiaries worldwide, fostering consistency and collaboration across campaigns and communications. Campaign Management: Ensure the execution of integrated marketing campaigns (email, social media, Google Ads, LinkedIn, webinars, offline media, etc.), ensuring that content, timing, and messaging align with company goals and product positioning. Content Creation & Management: Production of high-quality content for websites, newsletters, landing pages, blog posts, press releases, and social media channels, ensuring it is technically accurate, relevant, and engaging for our professional AV audience. Event Management: Lead the organization of online/offline events, trade fairs, and promotional activities, including logistics, supplier management, and onsite execution. Analytics & Reporting: Monitor and analyze campaign performance (Google Ads, LinkedIn, SEO, email, etc.), generating insights and recommendations to enhance ROI and lead generation. Market & Competitor Analysis: Conduct benchmarking and competitor research within the professional AV and videoconferencing industry to identify trends, opportunities, and potential differentiators. Cross-team Collaboration: Work closely with Sales, Product Development, and other departments to ensure alignment in communications, campaigns, and promotional initiatives. Product & Technical Responsibilities Customer Engagement: Support to build and maintain strong customer relationships; product demonstrations for clients, staff, and stakeholders to communicate product benefits effectively. Product Development Support: Contribute to the development and documentation of new products from a marketing and competitive insight perspective , providing input on positioning, messaging, and go-to-market strategy based on market trends and customer needs. Market Insights: Identify customer needs and emerging trends, leveraging insights to support product enhancements and business growth. Strategic Collaboration: Work with Commercial and Product teams to develop strategies for product positioning, differentiation, and market expansion. Process Optimization: Support and document the product development process, ensuring effective collaboration and communication between technical, commercial, and marketing team The Ideal Candidate Solid knowledge of the professional audiovisual and videoconferencing market (B2B). Bachelor’s degree in Marketing or Business Administration Around 3 years of experience in a marketing-related role, with exposure to both digital and offline marketing activities. Previous experience coordinating small teams and/or working with international stakeholders is highly valued. Proficient in WordPress, CRM systems (preferably Zoho), and marketing automation/email marketing tools. Experience managing and optimizing Google Ads, LinkedIn Ads, and SEO strategies. Strong analytical skills with knowledge of tools such as Google Analytics, Semrush, or Ahrefs. Content creation skills; Adobe Suite (Photoshop, Illustrator, InDesign) is a plus. Excellent communication and interpersonal skills, with fluency in English (C1) and Spanish (C2). Highly organized, proactive, and results-driven, with strong leadership and problem-solving abilities. Hands-on, collaborative, and eager to grow in an international and dynamic environment. Based in Madrid/San Sebastián de los Reyes.
Paseo de Europa, San Sebastián de los Reyes
