Digital Business Expert APP Growth & Acquisition Specialist
3 days ago
Madrid
At ING we are looking for App Growth & Acquisition Specialist. Your role and work environment: We are looking for a talented and enthusiastic App Growth & Acquisition Specialist to join our Digital Cross‑Functional Projects Squad within the Growth / Digital Acquisition area. The responsibility of this team is to accelerate digital acquisition and drive scalable growth initiatives across channels, with a strong focus on in‑app strategies, while contributing to transformational digital projects that evolve ING’s customer acquisition capabilities. Our way of working is agile, data‑driven and highly collaborative, coordinating multiple teams and stakeholders to deliver measurable impact. Your key responsibilities: As App Growth & Acquisition Specialist , you will: • Define, own and evolve the in‑app acquisition strategy, identifying growth opportunities across the full funnel – from ASO to owned media strategies - always aligning initiatives with business objectives., • Drive in‑app performance by monitoring main KPIs, analyzing results and applying a continuous test‑and‑learn approach. Detect friction points and propose experiments through CRO to increase conversion with rest of stakeholders, • Ensure robust measurement and attribution by leveraging on Mobile Measurement Partner (MMP) data, translating data into actionable insights and providing a global overview of APP performance from an acquisition point of view. Own In-app data quality monitoring and validation, ensuring accurate campaign attribution, consistent and reliable tracking of key funnel events and early detection of issues and coordinated resolution with technical teams, • Explore new acquisition opportunities, supported by ongoing benchmarking and competitive analysis within the digital and mobile ecosystem. Monitor competitor strategies to raise potential opportunities local and globally while understanding best in-class strategies, • Coordinate and orchestrate multiple stakeholders – both internal and external - ensuring alignment and efficiency. Manage day-to-day relationships with agencies taking the best of the partnership around ASO, App performance and Mobile analytics and attribution, • Contribute to transversal digital transformation projects beyond in app, such as AI driven capabilities in commercial websites (e.g. web AI search), • Support other teams in acquisition-related initiatives / projects What are we looking for? Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply! • Solid knowledge of in‑app environments and digital acquisition strategies. 3+ years in Growth, ASO, Mobile Marketing, App Acquisition, or similar roles., • Strong analytical mindset, able to turn data into actionable decisions and measurable outcomes. Analytical mindset, comfortable with dashboards, attribution and funnel metrics., • Experience with A/B testing and CRO methodologies., • Hands‑on experience with Mobile Measurement Partners like Adjust or Appsflyer., • Experience working in multidisciplinary environments, coordinating with marketing, data, product, technology teams. Ability to manage agencies and challenge technical/creative proposals., • Customer‑centric mindset, with a clear focus on end‑to‑end journeys and performance., • Proactive, autonomous and comfortable working in fast‑paced, evolving environments., • Curiosity and passion for digital innovation, emerging technologies and customer behavior trends., • Broad understanding of digital ecosystem: paid and organic channels, digital analytics, UX, CRO, etc. High level understanding – not specialist in all disciplines, • Fluent in English and Spanish. What do we offer? The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details. Check out what is waiting for you! Be flexible my friend. Our model is all about flexibility and accountability. Keeping both our customers and our colleagues’ needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing. Restaurant card. So that thinking about what to have for lunch doesn’t take up your time or your cravings. Our house will be your home. In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more! Health insurance. For you and all your family (spouse/partner and children). Life insurance. We help you protect what matters most to you. Flexible remuneration. In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids… Free company shuttle. It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably. Banking benefits. Special loans with more beneficial conditions. Special mortgage conditions after 6 months working at the bank. And you can benefit from our pension plan after 1 month with us! More vitality and more belonging 360º care of the employee (physical, mental, social connection & purpose). Physiotherapy service on site. Clinics with professional, world-class athletes. Gympass service. Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG. International Remote work program. Get to know Us We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go. A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies. And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries. We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society. And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey. Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you! At ING, you belong just as you are. We hire and support people for their talent and potential — and we know that when you can be yourself, you do your best work. Job Application Safety Reminder We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING: • Apply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn., • Check the sender’s email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com., • No payments or banking details will ever be requested: If someone asks for this information, it’s a scam.
