Marketing Strategist
3 days ago
Santiago de Compostela
Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation is looking for a Marketing Automation Strategist. A Marketing Automation Strategist profile at Omega helps clients develop and implement effective Digital Marketing strategies through the use of email. Their tasks include identifying a target audience for the services of their organization or brand, developing email lists, and carrying out email marketing campaigns; proofreading content, and reviewing and assessing campaign performance. Support the definition of the broader Marketing Automation strategy by proposing key initiatives and evaluating their impact. Manage and execute the email marketing strategy as well as other native and/or owned channels. Plan the various tasks involved in launching a communication, identifying the stakeholders at each stage. Monitor campaign launches to ensure contact and campaign quality, as well as analyze results. Ensure the quality of promotional content. Experience in the strategic definition of Marketing Automation. Proven experience in creating unique, high-impact marketing campaigns. Previous experience in database management, preferably in a similar role. Familiarity with relevant automation and performance-evaluation software. Experience with CRM platforms (Salesforce, Marketo, Eloqua). Ability to manage marketing-specific projects. Ability to leverage collaboration to produce well-crafted content. Advanced level of English; additional languages are a plus. Permanent contract. Trainings & Certifications. Home Office. Health insurance. Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI. Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end-to-end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact. With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain. We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non-Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics. Client satisfaction is at our core (rating: 4.9/5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia). At Omega CRM, we believe in growth through people – guided by our values: #