Senior Paid Media & Programmatic Specialist
hace 14 días
Madrid
We are Grupo Starcasino, a leading company in the online gaming sector, with an international presence and continuous growth. Our mission is to attract and retain players by offering safe, innovative, and high-quality experiences. To further consolidate our expansion, we are looking for a Senior Paid Media & Programmatic Specialist who is highly hands-on and an expert in performance marketing, to manage Google Ads, Meta Ads, and programmatic platforms focused on user acquisition and ROI optimization. Responsibilities • Plan, execute, and optimize daily Paid Media campaigns across:, • Google Ads (Search, Display, YouTube, Performance Max)., • Meta Ads Manager (Facebook/Instagram)., • DSPs (DV360, The Trade Desk, Xandr, Amazon Ads)., • Drive new player acquisition through multichannel performance strategies., • Define audiences, retargeting, and lookalike strategies to increase conversions., • Monitor and optimize CPI, CPA, LTV, and ROAS., • Collaborate with CRM, analytics, and product teams to maximize full-funnel profitability., • Ensure compliance with advertising regulations in the online gaming sector across different markets., • Prepare detailed reports with insights and actionable recommendations. Requirements • 4–6 years of experience in Paid Media / Programmatic within gaming, betting, e-commerce, or high-volume apps., • Advanced knowledge of Google Ads, Meta Ads, and DSPs (DV360, The Trade Desk, etc.)., • Experience managing large budgets and international campaigns., • Strong command of GA4, Tag Manager, pixels, and Conversion API., • Results-driven mindset with a strong focus on performance and business metrics (ROI, ROAS, LTV). Nice to Have • Experience in user acquisition for mobile apps (Google App Campaigns, Apple Search Ads)., • Certifications in Google Ads, Meta Blueprint, or DV360., • Knowledge of the cookieless ecosystem, server-side tracking, and multi-touch attribution., • Additional languages (English or others) to manage international campaigns. Conditions • Permanent contract with Grupo Starcasino., • Salary: depending on experience and programmatic expertise., • Work model: initially on-site in Madrid., • After a period of business onboarding and team integration, the position will evolve into a hybrid model., • Dynamic, international environment with opportunities for growth within the Group., • Ongoing training and participation in high-impact projects focused on player acquisition., • Modern offices in central Madrid, very well connected by public transport. If you are a Paid Media expert passionate about optimization and want to be part of an innovative team, we want to meet you!