Product Marketing Manager Nutra-Medical-Pharma
hace 22 días
Pamplona
About us Viscofan is the world leader in the production and distribution of casings for the meat industry. With operations in more than 110 countries and a team of over 5,500 people, we combine industrial excellence and innovation to lead both the food and biotechnology markets. Join our global team as a Product Marketing Manager in our Nutra Medical Business Unit, where you'll play a pivotal role in shaping the future of health solutions across nutraceuticals, pharmaceuticals, and biomaterials. Your mission will be to lead the full lifecycle of health-related products—from development to market launch—ensuring strategic positioning, regulatory compliance, and commercial success. You will act as a key connector between R&D, production, regulatory, and commercial teams, driving innovation and growth in a highly regulated and competitive industry. Key responsibilities: • Manage product portfolio and lifecycle, adapting to market and regulatory changes, • Define product strategy: positioning, segmentation, value proposition, competitive differentiation, • Conduct market research and competitive intelligence in nutraceuticals and biomaterials, • Collaborate with cross-functional teams (R&D, QA, Regulatory, Production, Marketing) for product development, • Create scientific marketing materials: technical sheets, clinical evidence, white papers, • Execute marketing mix strategies (online/offline), including digital campaigns, events, and PR, • Support sales teams with training, tools, and demand generation initiatives, • Represent the company at trade shows, congresses, and product launches, • Build relationships with KOLs and technical stakeholders, • Bachelor's degree in Health Sciences, Pharmacy, Biotechnology, Biology, chemistry (combined with Marketing studies background) or Marketing Bachelor ́s degree (combined with technical/scientific background), • Minimum 10 years' experience in product marketing within health-related industries (nutraceuticals, supplements, medical devices, pharma), • Strong knowledge of health regulations, claims, GMP, and certifications (FDA, EFSA, ANMAT), • Market analysis tools (quantitative & qualitative), • CRM, marketing automation, SEO/SEM, BI tools, e-learning platforms, • Product innovation methodologies (Agile, Stage Gate), • Functional ingredients, APIs, biomaterials (collagen, biopolymers, delivery systems), • Formulation of supplements, drugs, and medical devices, • Contribute to impactful projects with a global footprint., • Be part of a committed, international team working on innovation and continuous improvement., • Develop your career in a stable, growing company that invests in people and technology.
