Marketingleiter (Manacor)
2 days ago
Manacor
ph3Go-to-Market Manager Role Summary /h3pMajorica is entering an exciting new chapter of brand transformation, product elevation and international growth. As we strengthen our position as a premium jewellery brand and prepare for the launch of our Fine Jewellery collection, we are seeking a Go-to-Market Manager to lead the successful go-to-market strategy and execution of our collections. Sitting at the intersection of Product, Marketing and Commercial, this role will be responsible for translating product strategy into compelling consumer propositions, launch plans and activation programmes that drive both brand desirability and commercial performance. /ppThe Go-to-Market Manager will own the end-to-end launch process for new collections, ensuring flawless execution across all consumer touchpoints. Acting as a key cross‑functional connector, this role will align Product, Marketing, Retail, E-commerce and Commercial teams around a shared vision, clear timelines and launch objectives. The role will also play a critical part in shaping future collections by identifying consumer needs, market opportunities and competitive insights, ensuring Majorica's product offering remains relevant, differentiated and commercially successful. /ppThe ideal candidate combines strategic thinking with strong project management capabilities, excellent storytelling skills and a passion for product, fashion, jewellery, luxury and consumer behaviour. /ph3Collection Strategy Positioning /h3ulliDefine the positioning, role and commercial objectives of each new collection within the Majorica portfolio. /liliIdentify target consumer segments, priority markets, competitive benchmarks and key differentiators for each launch. /liliDevelop compelling collection narratives, product stories and key consumer messages that reinforce Majorica's brand positioning. /liliTranslate product innovation, craftsmanship and design features into meaningful consumer benefits and purchase drivers. /liliEnsure internal teams have a clear understanding of collection objectives, hierarchy and strategic role within the assortment. /liliIdentify product opportunities and assortment gaps through market analysis, consumer insights and commercial performance reviews. /li /ulh3Go-to-Market Launch Management /h3ulliLead the end-to-end go-to-market planning process for all collection launches and product initiatives. /liliDevelop launch strategies, activation plans and critical paths to ensure successful market introduction. /liliCoordinate launch readiness across Marketing, Retail, E-commerce, Wholesale, Customer Experience and Operations teams. /liliEnsure consistency of execution across all channels, markets and consumer touchpoints. /liliManage timelines, dependencies and stakeholder alignment to deliver launches on time and to the highest standard. /liliOrchestrate 360° launch activations, partnering with internal teams and external agencies to maximise impact. /li /ulh3Product Communication Enablement /h3ulliCreate launch toolkits, collection presentations and communication materials to support marketing and commercial activation. /liliDevelop product briefs and launch guidelines for Creative, PR, Media, CRM, Retail and Commercial teams. /liliEnsure consistency between product strategy, brand positioning and consumer communication. /liliEquip Retail, Wholesale, Customer Service and E-commerce teams with the knowledge and tools required to effectively sell and communicate new collections. /liliCollaborate with the wider Marketing team to develop collection naming, messaging and storytelling frameworks. /li /ulh3Performance Analysis Commercial Insights /h3ulliMonitor launch performance against forecast, objectives and KPIs. /liliAnalyse collection and SKU-level sales performance to identify opportunities and risks. /liliEvaluate campaign effectiveness across awareness, engagement, traffic, conversion and sales metrics. /liliDevelop post-launch reviews and actionable recommendations to optimise future launches and investment decisions. /liliPartner with Commercial and Merchandising teams to support product prioritisation and assortment decisions. /li /ulh3Market Intelligence Consumer Insights /h3ulliMonitor competitor launches, assortment evolution, pricing strategies and communication approaches. /liliTrack trends across jewellery, luxury, fashion and premium lifestyle sectors. /liliGather and analyse consumer insights through market research, social listening, retail feedback and performance data. /liliTranslate insights into actionable recommendations for Product, Marketing and Commercial teams. /liliSupport the development of future collections by identifying emerging opportunities and unmet consumer needs. /li /ulh3Candidate Profile /h3ulliBachelor's degree in Marketing, Business, Fashion Management or a related field. /lili5+ years' experience in Product Marketing, Category Management, Brand Management or Go-to-Market roles. /liliExperience within jewellery, luxury, fashion, beauty, accessories or premium consumer brands is highly desirable. /liliProven experience managing product launches across multiple channels and international markets. /liliStrong understanding of product positioning, brand strategy and consumer marketing. /liliExcellent project management and stakeholder management skills. /liliStrong analytical capabilities with the ability to turn data and insights into commercial recommendations. /liliOutstanding communication, storytelling and presentation skills. /liliEntrepreneurial mindset, highly organised and comfortable operating in a fast‑paced environment. /liliPassion for product, craftsmanship, design and consumer behaviour. /li /ulh3Languages /h3ulliEnglish (written and spoken). /liliSpanish (written and spoken). Additional languages are a plus. /li /ul /p #J-18808-Ljbffr
