Marketing Manager - Crypto
hace 2 días
Sallent
European Blockchain Convention and its satellite events have been bringing together institutions, founders, investors, and policymakers from the ecosystem since 2018. La información a continuación detalla los requisitos del puesto, la experiencia esperada del candidato y las cualificaciones correspondientes. We are looking for a B2B Events Marketing Manager with a strong results-driven mindset and a deep understanding of B2B marketing and the customer journey for both sponsors and attendees. This is a key, hands-on role with high impact, owning the end-to-end marketing strategy and execution to drive audience growth, lead generation, revenue and ticket sales across our events. Key responsibilities: • Design, execute, and optimize the B2B marketing strategy for events, aligned with revenue, lead generation, and brand positioning goals., • Own and continuously optimize the customer journey for sponsors and attendees: awareness, consideration, conversion, onboarding, on-site experience, and post-event retention and upsell., • Drive audience growth, sponsorship and ticket sales, and qualified lead generation., • Plan and execute end-to-end campaigns across email marketing, social media, paid media, partnerships, and organic channels., • Own the newsletter and email marketing calendar, including B2B segmentation and audience-specific personalization., • Work with CRM and marketing automation tools to build nurturing flows, lead scoring, and lifecycle communications for sponsors and attendees., • Collaborate closely with Sales, Partnerships, Content, and Operations teams to maximize conversion, sponsor value, and on-site execution., • Track, analyze, and optimize key metrics (CAC, LTV, conversion rates, open rates, CTR, ticket sales, leads)., • BSc in Business, Finance, Marketing, Communications or related field, • 4+ years experience in B2B marketing, ideally within events, SaaS, media, or similar environments., • Solid understanding of the blockchain and digital asset ecosystem., • Strong understanding of the B2B customer journey, including both buyers and sponsors/partners., • Hands-on experience with email marketing, social media, and marketing automation tools (e.g. HubSpot, Brevo, Mailchimp, ActiveCampaign, CRMs)., • Data-driven and results-oriented mindset, comfortable working with KPIs, targets, and deadlines., • Hands-on, autonomous profile with strong execution skills., • Excellent written communication and strategic thinking abilities., • You need constant direction to move forward., • You prefer strategy decks over execution., • You are uncomfortable working with numbers, targets, or performance metrics. xcskxlj, • Salary according to value, • Young, dynamic, and multi-tasking environment, • 1 day of teleworking per week
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