Critical Power Supplies Ltd

Location: Hybrid – Thame, Oxfordshire Salary: £12.21 per hour About the Company Critical Power Supplies is one of the UK’s leading independent multi-brand suppliers of critical power solutions, including uninterruptible power supplies (UPS) and standby generators up to 6MVA About the Role We are looking for a proactive and driven Telesales Executive to join Critical Power Supplies. This telephone-based, outbound-focused role aims to generate qualified leads and support the wider sales team. You’ll be the first voice potential customers hear, and your goal is to identify opportunities and set the groundwork for successful sales engagements. Key Responsibilities Outbound Calling: Engage with potential customers daily through structured cold and warm calling campaigns. Lead Qualification: Understand customer needs, budget, and timelines to assess sales opportunities. Appointment Setting: Secure call-backs for senior sales executives. CRM Management: Log all activity, update customer information, and track prospect progress using Zoho CRM. Inbound Support: Handle inbound inquiries, qualify leads and pass them onto the appropriate team member. Database Management: Maintain accurate prospect lists and help enrich lead data for targeted campaigns. Customer Engagement: Represent Critical Power Supplies professionally, creating a positive first impression and ensuring an excellent customer experience from the outset. Once trained, complete quotes. What We’re Looking For Essential Skills & Attributes: Confident and engaging telephone manner – comfortable speaking to decision-makers. Resilient attitude with the ability to handle rejection positively. Self-motivated with a strong drive to hit and exceed outreach and appointment targets. Strong organisational skills and attention to detail. Basic IT skills – proficient with Microsoft Office (Excel, Word, Outlook). Willingness to learn about UPS, critical power solutions, and technical product basics. Ability to work independently while collaborating closely with sales colleagues. Preferred: Previous experience in a telesales, telemarketing, or lead generation role. Experience using CRM systems (Zoho CRM or similar). What We Offer Starting salary: £12.21 per hour with potential for commission on successful completion of probation period. Training & Support: Full product training and mentoring from experienced sales professionals. Career Progression: Clear pathways to move into senior sales, business development, or account management roles. Dynamic Team Environment: Join a fast-paced, energetic sales floor where your hard work makes a real impact.