Media Mix Modelling (MMM)
5 days ago
London
CONTRACT ROLE - Media Mix Modelling (MMM) Contractor | Fully Remote | Up to £550 p/d | Short-Term (12 Days Over 4 Weeks) THE OPPORTUNITY We're looking for an experienced Media Mix Modelling (MMM) Contractor to support an upcoming engagement, working within an existing Python-based modelling environment. This is a purely technical, non-client-facing role, focused on extending an existing MMM framework, preparing and validating data, and ensuring the model is ready for execution. The work is delivery-focused and well-suited to someone comfortable picking up an existing codebase, working independently, and contributing to a fast-moving modelling engagement with minimal oversight. THE ROLE As an MMM Contractor, you will: • Review and update existing Python-based MMM notebooks to incorporate additional media channels, • Prepare and validate input data from multiple sources prior to modelling, • Perform data cleaning, transformation, and feature engineering, • Run, calibrate, and sense-check MMM model outputs, • Support model validation and quality checks to ensure outputs are robust and usable, • Document methodology, assumptions, and any updates to the modelling approach, • Proven experience delivering Media Mix Models end-to-end, • Strong Python skills, including working in notebook-based environments (e.g. Jupyter), • Experience working with existing codebases and extending models, • Experience with data wrangling, transformation, and pipeline preparation, • Familiarity with MMM techniques and frameworks such as:, • Bayesian MMM, • PyMC / PyMC-Marketing, • Robyn (or equivalent), • Experience working with marketing data (media channels, spend, performance metrics), • Exposure to both B2B and B2C brand environments, • Experience with causal inference or econometrics approaches, • Experience validating MMM outputs against business performance, • Familiarity with cloud environments (AWS, GCP, Azure) Please apply directly or email with your CV and availability. KEYWORDS Media Mix Modelling, Marketing Mix Modelling, MMM, Python, PyMC, PyMC-Marketing, Robyn, Bayesian Modelling, Econometrics, Marketing Analytics, Adstock, Saturation, Data Science, MMM Contractor