Redwood Collections

We are seeking a passionate and creative Marketing Executive to help drive brand engagement and expand our reach in the Chinese and global luxury markets. This role blends marketing expertise with a deep understanding of luxury fashion to attract high-net-worth clients, develop compelling campaigns, and stay ahead of industry trends. ** Key Responsibilities** Marketing & Campaigns - Develop and execute digital and offline marketing campaigns, including social media, email marketing, influencer collaborations, and event promotions. - Tailor marketing strategies to resonate with Chinese luxury consumers and global high-net-worth individuals. Content Creation & Brand Storytelling - Create visually striking and engaging content—including copywriting, visuals, and videos—for platforms such as WeChat, Instagram, Little Red Book (Xiaohongshu), and other digital channels. - Ensure brand messaging aligns with luxury aesthetics and high-end clientele preferences. Market & Trend Analysis - Monitor global fashion trends, competitor activity, and cultural insights to inform marketing strategies and stay ahead in the luxury industry. - Provide insights on Chinese luxury consumer behavior and emerging market shifts. Client Engagement & Collaboration - Work closely with the sales team to refine customer personas and ensure campaigns are tailored to key demographics. - Support initiatives that enhance customer loyalty and brand prestige. Data & Performance Optimization - Track and analyze campaign performance using Google Analytics, social media insights, and other data tools to measure effectiveness and optimize strategies. - Adjust marketing tactics based on data-driven insights to maximize ROI. Requirements - Education: Bachelor's degree in Marketing, Fashion, Business, or a related field. - Experience: 1–2 years in marketing, preferably in luxury fashion or premium lifestyle industries (relevant internships also considered). - Luxury & Fashion Knowledge: Strong understanding of high-end fashion brands, consumer behavior, and trends in both Chinese and global markets. - Language Skills: Fluent in English (written & spoken); Mandarin and/or Cantonese proficiency is a strong plus. - Soft Skills: - Creative thinker with a strong eye for detail and aesthetics. - Culturally aware and able to navigate the nuances of luxury consumer preferences. - Strong organizational and multitasking abilities in a fast-paced environment. Why Join Us? - Work with a team passionate about luxury fashion and international markets. - Gain hands-on experience in a dynamic and rapidly growing company. - Be at the forefront of luxury marketing strategies for high-net-worth Chinese and global clients. - Opportunity to grow within the company and refine your expertise in high-end fashion marketing.