The Kingston Group

Fundraising Liaison Mission & Role Summary The Sponsorship Liaison Lead is a high-impact volunteer role responsible for driving the organization's corporate and major private sponsorship efforts for charitable events. This role is the critical link between the organization's fundraising needs and external partners, focusing on identifying, soliciting, negotiating, and stewarding sponsors to ensure the maximum financial success of our campaigns and events. Key Responsibilities: Focus on Sponsorship Sourcing 1. Prospecting and Research (Lead Generation) • Identify and qualify potential corporate, foundation, and high-net-worth individual sponsors whose values and target audience align with our mission and event demographics., • Conduct thorough research on prospects, including philanthropic history, decision-makers, and current marketing objectives., • Build and maintain a target list of potential sponsors using internal and external resources. 2. Solicitation and Negotiation • Primary point of contact for all sponsorship inquiries and communication., • Tailor and present compelling sponsorship proposals and benefits packages to prospects., • Lead negotiation efforts to secure financial and in-kind commitments, ensuring all agreements comply with organisational policies., • Follow up systematically with all warm leads and submitted proposals to meet defined deadlines. 3. Fulfilment and Stewardship • Work closely with the Event Coordinator to ensure all contracted sponsorship benefits (e.g., logo placement, speaking opportunities, media mentions) are accurately fulfilled., • Serve as the main liaison post-agreement, ensuring the sponsor has a positive experience leading up to and during the event., • Assist in preparing personalized "thank you" communications and impact reports for sponsors to ensure long-term retention. 4. Documentation and Reporting • Maintain meticulous records of all sponsor outreach, proposals, commitments, and fulfilment status in the organisation’s CRM or tracking system., • Provide clear, actionable progress reports to the Fundraising Committee, detailing the sponsorship pipeline and forecasting revenue projections. Qualifications and Skills Required: • Proven experience in a sales, business development, account management, or fundraising role (volunteer or professional)., • Exceptional persuasive communication and negotiation skills., • Comfort in cold calling, emailing, and presenting to business professionals., • High degree of professionalism and meticulous attention to detail regarding contracts and agreements., • Direct experience with corporate sponsorship, event fundraising, or grant writing., • Existing network of business contacts in the local area or industry., • Familiarity with creating and presenting pitch decks or presentation materials. Benefits of Volunteering in This Role • Be the engine of financial success for our largest events, with tangible results you can point to., • Sharpen your high-level business development, sales, and negotiation skills., • Gain significant exposure and networking opportunities with C-suite and Marketing executives from leading companies. Benefits of Volunteering for the Kingston Group • Own a vital logistical component of the event, seeing your planning efforts executed in real-time., • Build a strong network within the small business and maker community in the region., • Gain hands-on, high-level experience in talent acquisition and volunteer management., • Remote working, • Flexible hours, • Close knit and intimate team, • Career promotion / progression, • Employee discount The Kingston Group is a business which was founded in 2022, to provide Event and Catering services across the UK. Since this time, due to the nature of requests, the business has been split into now five sections; Events, Hospitality, Media, Property & Publishing. Majority of the work that the business takes on, involves at least one or more of the sections allowing freedom for the business.