Sales Assistant
41 minutes ago
London
Aunties Street Food – Sales Assistant Role Title: Sales Assistant Department: Sales & Customer Experience Reports To: Operations / Management Location: East London Start Date: As soon as possible Role Overview Aunties Street Food is looking for a friendly, proactive and sales-driven Sales Assistant to help create an excellent customer experience, increase sales and promote the company’s products, services and mobile app. The successful candidate will be responsible for engaging customers, understanding their needs, recommending suitable menu items, promoting offers and encouraging repeat business. They will also support the smooth running of daily operations by maintaining an attractive sales environment and working closely with the Front of House and kitchen teams. The ideal candidate will be confident approaching customers, communicating effectively and identifying opportunities to turn enquiries into sales. Key Responsibilities 1. Sales & Revenue Generation • Proactively approach and engage customers to introduce them to Aunties Street Food and its menu., • Recommend suitable meals, drinks, snacks and additional items to increase sales., • Promote special offers, meal deals, new products and other available promotions., • Identify opportunities to upsell and cross-sell products in a natural, customer-friendly manner., • Work towards agreed sales targets and contribute to the overall commercial performance of the business., • Encourage repeat purchases by delivering positive experiences and building customer relationships., • Communicate customer preferences, popular products and sales opportunities to Management. 2. Customer Engagement & Service • Welcome customers professionally and create a friendly, inviting atmosphere., • Ask customers about their preferences and help them choose suitable products., • Provide accurate information about menu items, ingredients, prices and promotions., • Offer food samples where appropriate to introduce customers to products and encourage purchases., • Handle customer questions and straightforward complaints professionally, escalating more complex matters to Management., • Gather customer feedback and identify opportunities to improve the customer experience. 3. Mobile App Promotion & Customer Retention • Actively encourage customers to download and use the Aunties Street Food mobile app., • Explain available app-exclusive offers, discounts and ordering benefits accurately., • Assist customers with basic questions about accessing the app and placing orders., • Encourage customers to use the app for future purchases and home deliveries where available., • Help increase app awareness, customer engagement and repeat orders., • Report customer feedback about the app, promotions and ordering experience to Management. 4. Product Presentation & Sales Environment • Ensure products, displays, promotional materials and customer-facing areas are clean, organised and attractive., • Keep menus, price displays and promotional information accurate and up to date., • Monitor the availability of products and notify the relevant team when popular items or supplies are running low., • Ensure food samples and product displays are presented hygienically and safely., • Maintain a professional appearance and represent the Aunties Street Food brand positively. 5. Order Processing & Team Coordination • Assist customers with product selection and ensure orders are communicated accurately to the kitchen or Front of House team., • Support efficient order handovers and help minimise customer waiting times., • Coordinate with colleagues to ensure advertised offers, menu availability and product information are accurate., • Communicate customer requests, sales trends and operational issues to the relevant team members., • Assist with general customer-facing duties during busy periods when required. 6. Reporting & Business Development • Provide feedback on customer preferences, frequently requested products and common objections to purchasing., • Highlight opportunities for new promotions, product bundles and improved sales approaches., • Support Management with tracking sales performance and customer engagement where required., • Maintain awareness of current promotions, pricing and business objectives., • Contribute ideas to improve conversion rates, customer retention and overall sales performance. Essential Skills & Requirements • Strong communication and interpersonal skills., • A friendly, confident and approachable manner., • A proactive attitude towards sales and customer engagement., • Ability to approach customers and initiate conversations comfortably., • Good listening skills and the ability to understand customer needs., • Reliability, punctuality and a professional attitude., • Ability to work independently while contributing to a team., • Willingness to learn the menu, products, promotions and mobile app., • Ability to work effectively in a fast-paced food retail environment. Desirable Experience • Previous experience in sales, retail, hospitality, food service or customer-facing roles., • Experience in upselling, cross-selling or working towards sales targets., • Familiarity with mobile apps, digital ordering systems or customer loyalty programmes. Previous experience is desirable but not essential for candidates who demonstrate the right attitude, communication skills and willingness to learn. Performance Expectations The Sales Assistant will be expected to contribute to the following objectives: • Increased customer engagement and sales conversion., • Improved awareness and adoption of the Aunties Street Food app., • Increased sales of relevant add-on products, meal deals and promotions., • Positive customer feedback and repeat business., • Accurate product and promotional information., • Consistent professionalism and effective teamwork. Working Relationships & Accountability The Sales Assistant will work closely with Front of House, the Head Chef, Delivery & Operations and Management. The role’s primary responsibility is sales generation and customer engagement. General operational support may be required when necessary, but assigned sales activities and customer-facing responsibilities should remain the priority. The successful candidate will be accountable for their conduct, customer interactions, promotion of available offers and contribution towards agreed sales objectives. What We Are Looking For We are looking for someone who enjoys interacting with people, has a natural ability to communicate and is motivated to help a business grow. The ideal candidate will take initiative, recognise sales opportunities and help turn first-time visitors into regular customers. If you are enthusiastic, customer-focused and interested in developing your sales skills within a growing food business, we would love to hear from you.
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