Marketing Manager
8 hours ago
£47000–£52000 yearly
Full-time
Southampton
Company: KINDRED UNITED OCEAN DEVELOPMENT CULTURE LTD Location: Regus International House, Southampton International Business Park, Southampton, Hampshire, United Kingdom, SO18 2RZ Employment: Full-time, permanent | 37.5 hrs/week Salary: £47,000–£52,000 per year About us Since our founding, KINDRED UNITED OCEAN DEVELOPMENT CULTURE LTD has focused on delivering unforgettable ocean and coastal experiences—curating sailing trips, marina partnerships and ocean-culture events across the Solent, the South Coast and the Channel. We are growing and now seek a Marketing Manager to lead demand generation, brand building and digital growth. Key responsibilities -Develop the annual marketing strategy, budget and calendar aligned to revenue targets. -Run multi-channel campaigns (SEO/SEM, Meta/TikTok Ads, email/CRM, affiliates, partnerships) to drive qualified leads and bookings. -Build our brand narrative around ocean culture; plan and produce content (blogs, short-form video, photography, newsletters, landing pages). -Manage the website & conversion journey. -Grow and nurture social communities; work with creators, clubs, universities and tourism boards. -Lead partnership marketing with marinas, hotels, restaurants and event organisers; co-marketing packs and seasonal offers. -Plan and deliver on-water/open-day events and trade shows; post-event reporting. -Own CRM journeys (welcome, cart-abandon, re-engagement, loyalty) and data hygiene. Track KPIs (CAC, ROAS, occupancy, repeat rate, NPS) and report insights to the Director. • Manage agencies/freelancers and ensure brand consistency and compliance (H&S, ASA/CAP). Requirements -Proven experience in marketing management within leisure/tourism/sport, hospitality or lifestyle brands. -Strong digital marketing skills: paid social/search, SEO basics, email/CRM, content and community. -Comfortable with analytics tools (e.g., GA4, Google Ads, Meta/TikTok Ads Manager) and making data-led decisions. • Excellent copywriting/storytelling; visual sense for short-form video and imagery., • Organised, outcomes-driven, able to prioritise in a seasonal business. -Strong stakeholder skills; able to work closely with Operations, Sales and external partners. -Fluent English; additional languages are a plus.
STEVEN JON HUGH LANEActive 8 hours ago