Public relations officer
2 months ago
£40000–£42000 yearly
Full-time
London
Main Responsibilities: Collaborate closely with management to discuss seasonal menus, promotional campaigns, and strategies to target diverse customer groups, including London’s food enthusiasts and the Chinese expatriate community. Craft, edit, and oversee the release of compelling press materials, including press releases, newsletters, and social media content on platforms like Instagram, WeChat, and Facebook, to elevate brand awareness. Organise and coordinate PR events, such as food tastings, media invitations, cultural evenings, and collaborations with London-based influencers and bloggers, to showcase the restaurant’s unique offerings. Develop and maintain strong relationships with local food critics, influencers, and media representatives, ensuring continuous coverage and positive publicity in both traditional and digital media. Use creative strategies to highlight our restaurant’s signature dishes, blending Chinese culinary traditions with contemporary London trends, ensuring we appeal to both local and international customers. Monitor the success of PR campaigns through tools that track media exposure, customer feedback, and social media engagement, adjusting strategies based on data insights. Who We're Looking For: A proactive and highly organised individual with the ability to manage multiple projects and deadlines in a fast-paced environment. Has experience in public relations Excellent writing and editing skills, capable of producing content that resonates with diverse audiences, from London-based foodies to international tourists. Sociable and skilled in building strong relationships with influencers, media representatives, and key opinion leaders, particularly within the food and cultural sectors. An understanding of both Chinese and British cultures, with the ability to engage London’s Chinese community and represent the restaurant in a culturally authentic manner. Analytical, with experience using tools to monitor PR efforts and evaluate the success of campaigns, ensuring we consistently improve and refine our strategies.
Geping GaoActive 1 month ago