Head of Shopper Marketing
hace 4 días
Reading
Join a global leader in healthcare that is dedicated to improving lives through an innovative portfolio of consumer healthcare brands. With a commitment to excellence and strategic growth, the company is transforming its marketing capabilities to become a powerhouse in the industry. This is your chance to work on market-leading brands in a dynamic, purpose-driven environment. About the Role We are seeking a highly experienced Head of Shopper Marketing to lead the development and execution of shopper-centric strategies that connect leading Consumer Healthcare (CHC) brands with consumers at the point of purchase. Based in Reading, this position offers a unique opportunity to shape how these brands perform across pharmacy, retail, and eCommerce channels. Responsibilities • Develop and execute shopper marketing strategies tailored to UK retail and pharmacy environments, aligned with brand and commercial goals., • Lead the design and deployment of high-impact POS materials, displays, and promotional assets across channels., • Partner with sales and key account teams to deliver compelling trade stories and activation plans that drive sell-in and sell-through., • Leverage shopper, consumer, and channel data to inform strategies and optimise performance., • Manage and develop a team of shopper marketing specialists and trade activation managers., • Oversee shopper marketing budgets, ensuring efficient resource allocation and ROI tracking., • Collaborate with cross-functional teams, including brand managers, digital marketing, supply chain, and regulatory, to ensure seamless execution., • Support innovation and new product launches, ensuring shopper relevance and retail readiness. Qualifications • High level of experience in shopper or trade marketing, ideally within CHC, OTC, FMCG, or retail sectors., • Proven success in leading POS and retail activation strategies across pharmacy and grocery channels., • Strong leadership and team development skills., • Commercial acumen with experience managing budgets and delivering ROI., • Excellent stakeholder management and communication skills., • Experience with eCommerce and omnichannel shopper journeys is a plus. Preferred Skills • Degree in Marketing, Business, or a related field., • Category Management certification (e.g., GS1) is advantageous., • Experience in a matrixed, fast-paced organisation undergoing transformation. Equal Opportunity Statement If you’re ready to make a real impact, thrive in a dynamic environment, and lead the transformation of shopper marketing excellence, we’d love to hear from you. Apply now and take the next step in your career!