Social Media Manager
4 days ago
£42000–£45000 yearly
Full-time
London
Company Introduction We are a fast-growing Chinese tea beverage brand specialising in high-quality tea drinks, including traditional Chinese milk tea and fruit tea. As the brand continues to expand rapidly, we are looking for a creative, data-driven Social Media Manager who understands youth culture and will be responsible for managing and growing our online presence across multiple platforms. Job Responsibilities • Develop and execute the brand’s overall social media strategy to enhance exposure, engagement and brand influence, • Manage the daily operation of multiple social media platforms, including TikTok, Instagram, Xiaohongshu (RED), YouTube and Facebook, • Produce bilingual (Chinese and English) marketing materials, including short video scripts, social media posts and brand assets, • Plan and create content such as short videos, photos, graphics and written copy, • Plan online marketing activities for seasonal campaigns, promotions, product launches and new store openings, • Analyse social media performance data and provide optimisation insights and recommendations, • Manage collaborations with KOLs, influencers and content creators, including selection, communication and quality control, • Stay updated on social media trends, content styles and platform algorithm changes, • Handle community management, including responding to comments, messages and customer feedback, • Work closely with the marketing, operations and product development teams to ensure consistent brand communication, • Support online promotional activities for store openings and brand events Candidate Requirements • Bachelor’s degree or above in Marketing, Communications, Media, Advertising, Journalism, Business or related fields, • Candidates from other disciplines may be considered if experience is relevant, • Minimum of 2 years’ social media experience (brand side or content agency experience accepted), • Strong understanding of content ecosystems on TikTok, Instagram, Xiaohongshu, YouTube and other key platforms, • Proficient in short-video shooting and editing, content planning and copywriting, • Strong data analysis skills, with the ability to refine content strategy based on insights, • Interest or experience in F&B, retail or lifestyle industries, • Strong communication and teamwork skills, • Mandarin proficiency required, • Ability to manage multiple projects simultaneously with strong execution and time-management skills