Business Development Executive - Nails By Catier

Job Title: Business Development Executive
SOC Code: 3554
Company: Catier Beauty Station LTD
Location: Nails by Catier – 291 Ashley Road, Poole, BH14 9DZ
Employment Type: Full-Time, Permanent
Salary: £41,700 - £43,000 per annum
About Nails by Catier:
Nails by Catier is a boutique nail salon offering premium, bespoke nail services with a focus on creativity, client satisfaction, and modern techniques. Located in the heart of Poole, the salon is a cozy and elegant space where beauty is seen as timeless. With a stellar local reputation and over 230 5-star reviews, Nails by Catier is poised for its next stage of growth, and we’re looking for a Business Development Executive to help lead the charge.
Job Overview:
We’re seeking a proactive and personable Business Development Executive to expand our client base, forge strategic partnerships, and support the salon’s continued growth. You will work closely with the founder to identify new opportunities, enhance client engagement, and elevate the Nails by Catier brand both online and in the local community.
Key Responsibilities:
Client Acquisition & Retention:

• Develop and execute strategies to attract new clients through social media, local outreach, and referrals.
• Build and manage relationships with existing clients to boost retention and rebooking rates.
• Conduct follow-ups, gather feedback, and identify areas for service improvement.

Marketing & Branding:

• Collaborate with the founder to plan and implement promotions, seasonal campaigns, and loyalty programs.
• Manage and grow the salon’s presence on platforms like Instagram, Booksy, Facebook, and Google.
• Assist in creating content (photos/videos/client testimonials) that reflect the salon’s artistic and high-quality brand.

Partnership Development:

• Identify and establish partnerships with local businesses, influencers, and event organisers.
• Explore opportunities for brand collaborations, pop-ups, or beauty events in the community.

Market & Trend Analysis:

• Stay informed about current beauty and nail trends to support innovative service offerings.
• Provide insights on competitors and new services that could be integrated into the salon.

Qualifications/Experience:

• Strong interpersonal and communication skills; able to represent a warm, respectful brand tone.
• Experience in sales, business development, or client relations — ideally in beauty, wellness, or lifestyle sectors.
• Social media savvy with basic content creation and campaign planning skills.
• Self-motivated and able to work independently in a boutique business environment.
• A genuine interest in beauty, fashion, and/or nail artistry is a plus.

Benefits:

• 28 days paid annual leave (including bank holidays)
• Company pension scheme.