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Business Development Executive - Em Nails & spa

Sales & Marketing

5 hours ago3 views

Job Title: Business Development Executive
SOC Code: 3554
Company: TL Everlasting Beauty Limited (trading as Em Nails & Spa)
Location: Em Nails & Spa, 7 Coleman Parade, King Street, Maidstone, Kent, ME14 1DJ
Employment Type: Full-Time, Permanent
Salary: £41,700 – £43,000 per annum
Position Overview
We are seeking an experienced and commercially focused Business Development Executive to support the next stage of growth at Em Nails & Spa. This is a senior, strategic role that combines commercial planning with hands-on execution. The successful candidate will be responsible for expanding revenue streams, strengthening brand visibility, developing strategic partnerships, and implementing structured growth initiatives across marketing, client engagement, and service development.
The role requires a candidate who can operate independently, take ownership of performance outcomes, and work closely with the Director to translate strategic objectives into measurable commercial results.
Key Responsibilities
Business Growth and Revenue Development

  • Design and implement structured business development strategies to increase client volume, average spend, and repeat bookings.
  • Identify and develop new revenue streams, including group bookings, event-based services, premium treatment upgrades, and targeted service bundles.
  • Analyse booking patterns, client demand, and capacity constraints to support sustainable scaling without compromising service quality.

Client Acquisition and Retention

  • Develop and manage client retention initiatives, including loyalty programmes, referral incentives, and repeat-visit campaigns.
  • Oversee the refinement of customer experience strategies using client feedback, reviews, and service performance data.

Strategic Partnerships and Local Engagement

  • Identify, negotiate, and manage partnerships with local businesses such as bridal studios, hotels, event organisers, gyms, and boutiques.
  • Develop collaborative promotions and packages that generate new client acquisition and brand exposure.

Marketing and Digital Performance

  • Plan, execute, and monitor local marketing campaigns across digital and offline channels, including social media, email marketing, SMS promotions, and seasonal campaigns.
  • Oversee content direction and performance on platforms such as Instagram and Google, ensuring alignment with the salon’s luxury brand positioning.
  • Coordinate influencer collaborations and campaign performance tracking.

Performance Monitoring and Reporting

  • Set, monitor, and report against monthly and quarterly commercial targets.
  • Produce performance reports with clear insights and recommendations for senior management.
  • Evaluate return on investment across marketing spend, partnerships, and promotional activity.

Leadership Support and Operational Alignment

  • Support the Director by taking ownership of business development and growth initiatives, reducing operational strain and improving strategic focus.
  • Work collaboratively with salon staff to ensure service delivery aligns with promotional campaigns and brand standards.
  • Contribute to longer-term planning, including future service expansion and market positioning strategies.

Required Skills and Experience

  • Proven experience in a Business Development, Commercial, Sales, or Marketing role, preferably within the beauty, wellness, hospitality, or premium retail sector.
  • Demonstrable ability to drive revenue growth through structured strategy rather than ad hoc sales activity.
  • Strong commercial awareness with experience analysing performance data and translating insights into action.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to work independently, manage multiple priorities, and deliver measurable outcomes.
  • Strong understanding of digital marketing platforms, particularly Instagram and customer booking systems.
  • Proficiency in tools such as Excel, CRM systems, and marketing design or scheduling platforms.
  • A professional, brand-conscious mindset with strong attention to detail and presentation.
    What We Offer
  • Competitive salary reflecting the seniority and responsibility of the role
  • 28 days’ paid annual leave (including bank holidays)
  • Performance-related incentives linked to commercial outcomes
  • Discounted salon treatments
  • Opportunity to play a key role in shaping the growth of a premium beauty brand
  • Supportive and professional working environment within a well-established business
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TL Everlasting  avatar icon
TL Everlasting from Em Nails & spa is interviewing people like you for this position today! Let them know you are interested!
  • Experience
    Required
  • Employment
    Full-time
  • Salary
    £41,700 – £43,000 yearly

pin iconKing Street, ME14 1DJ, Maidstone

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Business Development ExecutiveMaidstone

Beauty salon • 1-10 Employees

Hiring on JOB TODAY since January, 2026

Em Nails & Spa is a well-established luxury nail and beauty salon based in Maidstone, Kent. The business is recognised for its precision-led treatments, personalised client care, and spa-level service experience that goes beyond.

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TL EverlastingActive 5 hours ago
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