Senior Brand Manager
hace 5 días
Reading
We are seeking a highly experienced Senior Brand Manager / Brand Manager to take ownership of one or more leading brands in a globally recognized Consumer Healthcare (CHC) portfolio. This role, based in Reading, offers a unique opportunity to drive brand growth, deliver impactful marketing campaigns, and lead innovation for brands generating over €10M annually. Responsibilities • Develop and execute brand growth strategies and annual plans (4Ps) for assigned CHC brands., • Manage brand-level P&L, ensuring delivery of Net Sales, Margin, and Net Contribution targets., • Lead end-to-end new product development (NPD), from concept to launch, including pipeline management and post-launch reviews., • Deliver integrated marketing campaigns across paid, owned, and earned channels, including digital, PR, and content., • Collaborate with sales, insights, regulatory, supply chain, and global teams to ensure seamless alignment and execution., • Brief and manage creative, media, and research agencies to deliver impactful brand communications., • Lead brand forecasting and performance reviews, including EPOS and demand planning inputs., • Drive category expansion and brand profile extensions to support business growth objectives. Qualifications • Proven experience in CHC, OTC, FMCG, or consumer health brand management., • Strong commercial acumen and analytical skills, with experience managing brand-level P&L., • Demonstrated success in leading NPD and delivering high-impact marketing campaigns., • Excellent stakeholder management and communication skills., • Experience working with UK retailers and pharmacy channels., • Ability to thrive in a fast-paced, matrixed environment undergoing transformation. Preferred Skills • Degree in Marketing, Business, or Life Sciences., • Experience with digital marketing and eCommerce activation., • Exposure to international brand management is a plus., • At least 7 years of experience in product management, with a proven track record of success managing big brands., • Consumer marketing and digital savvy. Equal Opportunity Statement If you’re ready to make a real impact, thrive in a dynamic environment, and lead the growth of market-leading brands, we’d love to hear from you. Apply now and take the next step in your career!