Marketing Manager
9 hours ago
London
Job Title: Marketing Manager Occupation Code (SOC 2020): 2432 – Marketing and Commercial Managers Hours of Work: 37.5 hours per week Pay: £50,200 per annum (£25.69 per hour) Work Location: Shoreditch, London, United Kingdom Position Overview Mehru's Beauty is looking for an experienced and commercially minded Marketing Manager to lead our marketing and commercial growth strategy. Reporting to the Director, you will take ownership of the salon's brand, marketing budget and promotional activity, and will be accountable for increasing client acquisition, retention and revenue across our treatments and products. This position is ideal for a strategic marketer who combines creativity with strong commercial and analytical skills within the beauty industry. Key Responsibilities • Marketing Strategy: Develop, own and deliver the salon's annual marketing and commercial strategy, setting objectives, targets and KPIs aligned with business growth plans., • Budget Management: Plan, manage and be accountable for the marketing budget, allocating spend across channels and reporting on return on investment to the Director., • Campaign Leadership: Direct the planning and delivery of integrated advertising and marketing campaigns across digital, social media, email, print and local channels., • Market and Competitor Analysis: Lead market research to identify client trends, pricing positions and competitor activity, and translate findings into strategic recommendations., • Commercial Development: Review and recommend pricing, treatment packages, promotions, loyalty schemes and retail product positioning to maximise revenue and margin., • Partnerships and Suppliers: Identify, negotiate and manage relationships with external agencies, freelancers, media, influencers, product suppliers and commercial partners., • Team and Agency Direction: Brief and direct external creative and marketing providers, and supervise any marketing support staff or interns as the team grows., • Brand Management: Safeguard brand identity, tone of voice and client experience across all touchpoints, including website, social media and online reputation., • Performance Reporting: Produce regular performance reports on bookings, engagement, footfall, conversion and revenue impact, presenting insights and forward plans to senior management., • Compliance: Ensure all marketing activity complies with ASA/CAP Code, consumer protection and data protection requirements. Qualifications and Skills • Degree or equivalent qualification in marketing, business, or a related field; a postgraduate qualification in marketing or management is advantageous., • Demonstrable experience in a marketing or commercial role with responsibility for campaign strategy, budgets and performance, ideally within beauty, wellness, hospitality or a client-facing sector., • Strong strategic planning, analytical and commercial skills, with proficiency in research methodologies., • Proven experience with digital marketing channels, analytics tools and social media platforms., • Confident negotiation, stakeholder management and supplier management skills., • Exceptional communication, leadership and interpersonal skills., • Creative problem-solving and the ability to think strategically. What We Offer • Competitive salary and benefits package., • Opportunities for training and professional development., • A collaborative and innovative work environment. How to Apply You can apply directly using our website. We look forward to hearing from you!