Regional Sales Representative - PROMLIFT UK - Lutterworth
27 July 2026•11 views
Expires in 4 days
Forklift Area Sales Manager / Area Sales Representative
Job Description
Job Title
Forklift Area Sales(Area Sales Representative)
Department
Sales
Reports To
Regional Sales Manager / Sales Director
Location
Assigned Sales Territory
Job Summary
The Forklift Area Sales Manager is responsible for developing and growing sales of forklift trucks, warehouse equipment, material handling solutions, service contracts and related products within a designated territory. The role focuses on identifying new business opportunities, managing existing customer relationships, generating revenue growth and achieving sales targets while delivering exceptional customer service.
Key Responsibilities
Sales & Business Development: Identify new opportunities, generate leads, sell forklifts and warehouse equipment, conduct demonstrations, prepare quotations, negotiate contracts and maintain a sales pipeline.
Customer Relationship Management: Build strong relationships, conduct regular visits, provide expert advice, resolve concerns and ensure customer retention.
Fleet & Equipment Solutions: Assess operational needs, promote new and used equipment, rental and finance solutions, service contracts and aftermarket sales.
Territory Management: Manage assigned area, maintain CRM records, produce reports and develop account plans.
Collaboration: Work with service, parts, rental and operations teams and support exhibitions and marketing activities.
Key Performance Indicators (KPIs)
Revenue growth, gross profit, new customer acquisition, customer retention, units sold, service contract sales, customer satisfaction, territory growth and CRM compliance.
Required Qualifications
GCSEs/A-Levels or equivalent. Sales, business or engineering qualifications preferred. Minimum 2-5 years B2B sales experience. Forklift, material handling, plant or capital equipment sales experience preferred.
Knowledge & Skills
Strong sales and negotiation skills, excellent communication, CRM proficiency, commercial awareness, customer relationship management, organisational skills and a full UK driving licence.
Personal Attributes
Self-motivated, professional, customer-focused, resilient, proactive, adaptable and team orientated.
Working Conditions
Frequent travel throughout the territory, regular customer visits and attendance at trade events. Some evening and weekend work may be required.
Career Progression
Area Sales Representative → Senior Area Sales Manager → Key Account Manager / National Account Manager → Regional Sales Manager → Head of Sales → Sales Director. Development opportunities include leadership training,
Compensation & Earning Potential
Basic Salary: £33,000 + Dependant on experience Typical OTE: £60,000–£85,000+
Benefits
Company car or allowance, mobile phone, laptop, pension scheme, healthcare applicable, bonuses, training and progression opportunities.
Industries Served
Warehousing, Logistics, Manufacturing, Food & Beverage, Retail Distribution, Construction, Pharmaceuticals, Ports, Recycling and E-commerce.
Objective
Drive profitable growth by increasing forklift, warehouse equipment, rental, service and aftermarket sales while delivering exceptional customer support.
- Experience
- Not required
- Employment
- Full-time
- Schedule
- Mon- Fri 08:30 - 17:00
- Salary
- £30,000 – £35,000 yearly
- Benefits
- OTE 60,000
- Starting time
- Immediate start!
Bilton Way, LE17 4JA, Lutterworth
Material Handling Equipment • 11-50 Employees
Hiring on JOB TODAY since July, 2026
we work Alongside a Much Bigger Parent company PROMstahl LTD we are very keen to grow and need somebody that wants to be Involved and help us make the Company Great an all around achiever that wants a challenge and is Keen to Learn
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