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Location: Manchester Duties: Develop and implement marketing strategies: Create and execute strategies to increase brand awareness and drive sales across various platforms, including social media, online food delivery apps, and local events. Content creation: Develop engaging and culturally relevant content tailored to our target market, including Asian communities, international students, and local food enthusiasts.. Social media management: Oversee the brand's social media presence, ensuring consistent messaging and visuals that reflect the company’s values and product offerings. Promotional campaign planning and execution: Design and implement promotional campaigns such as seasonal promotions, partnership collaborations, and customer loyalty incentives to attract and retain customers. Collaborate with the Head of Pastry Chef: Work closely with the Head of Pastry Chef to understand customer preferences, particularly those from Asian (Chinese and Japanese) cultural backgrounds, and translate their vision into custom designs and targeted marketing campaigns. Customer engagement and insights: Analyze customer feedback and behavior to refine strategies, ensuring the brand maintains a positive image and competitive edge.Where the job sits on the hierarchy chart: This position is part of the core management team and reports directly to the Company Director Salary: range from £39,000 to £40,000 + incentive/bonus Skill, experience and qualification required: Experience: Proven experience in marketing, social media management, or content creation, preferably in the food or hospitality industry. Cultural understanding: Strong familiarity with Asian (Chinese and Japanese) cultures and their impact on customer preferences and marketing strategies. Language proficiency: Fluency in English; knowledge of Mandarin or Japanese is a plus. Creative content creation skills,including writing, design, or basic video editing. Education: A bachelor’s degree in marketing, communications, or a related field is preferred.

Location: Manchester Duties: Develop new pastry products: Design and create cakes, desserts, and small bread that incorporate Asian cultural elements while appealing to the UK market. Create custom cakes and desserts for special occasions: Develop bespoke designs for events such as weddings, anniversaries, and other celebrations, tailored to client preferences and unique themes. Collaborate with marketing: Work closely with marketing executives to understand customer preferences, particularly those from Asian (Chinese and Japanese) cultural backgrounds, and translate their vision into custom designs. Standardize ingredients:: Establish and maintain ingredient standards for all cake and pastry products, ensuring consistency and quality. Drive cultural branding:: Ensure all pastry designs reflect the brand’s cultural values and aesthetic, creating a distinct and memorable market presence. Where the job sits on the hierarchy chart: This position is part of the core management team and reports directly to the Company Director Salary: £39,000 - £40,000 + incentive/bonus Skill, experience and qualification required: Working experiences: Demonstrated experience in designing cakes, desserts, or small breads. Culture understanding: Strong understanding of Asian (Chinese and Japanese) cultural elements, particularly as they apply to pastry design and customer preferences. Creative excellence: Exceptional skills in creating unique pastries that combine artistry and cultural storytelling. Leadership Skills: Ability to manage and inspire a team, ensuring high standards in both creativity and execution. Language proficiency: Fluent in English; knowledge of Mandarin or Japanese is a plus. Education: A bachelor’s degree or above is preferred.