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Social Media Manager leads an organization's online presence by developing strategies, creating engaging content, and analyzing performance to boost brand awareness and engagement. Key duties include managing social platforms (Instagram, LinkedIn, TikTok), scheduling posts, community management, and running targeted campaigns. This role requires strong copywriting, creativity, and data analysis skills. Prospects +4 Key Responsibilities Strategy Development: Formulating, implementing, and managing social media strategies to align with business goals. Content Creation & Publishing: Creating, editing, and publishing daily, high-quality content (videos, images, blogs). Community Management: Monitoring, engaging with, and responding to followers to foster online community growth. Analytics & Reporting: Analyzing campaign performance metrics (KPIs) to produce insights and improve ROI. Brand Consistency: Ensuring a consistent brand voice, tone, and aesthetic across all platforms. Trend Monitoring: Staying up-to-date with new social media trends, tools, and platform updates. GOV.UK +5 Required Skills and Qualifications Platforms: Deep understanding of Facebook, Twitter/X, Instagram, LinkedIn, and TikTok algorithms. Tools: Experience with scheduling/analytics software like Sprout Social, Hootsuite, or SocialBee. Creativity: Strong copywriting, proofreading, and visual design skills (often using Canva or Adobe Creative Suite). Analytical Skills: Ability to analyze metrics to optimize performance. Experience: Typically 2-4+ years of professional experience in social media, marketing, or branding. Prospects +5 Common Tasks Scheduling social posts using management tools. Creating, running, and managing paid advertising campaigns. Collaborating with marketing, sales, and creative teams to align with brand goals. Monitoring competitor activity. Engaging with customers through direct messages and comments. Social Media Manager leads an organization's online presence by developing strategies, creating engaging content, and analyzing performance to boost brand awareness and engagement. Key duties include managing social platforms (Instagram, LinkedIn, TikTok), scheduling posts, community management, and running targeted campaigns. This role requires strong copywriting, creativity, and data analysis skills. Prospects +4 Key Responsibilities Strategy Development: Formulating, implementing, and managing social media strategies to align with business goals. Content Creation & Publishing: Creating, editing, and publishing daily, high-quality content (videos, images, blogs). Community Management: Monitoring, engaging with, and responding to followers to foster online community growth. Analytics & Reporting: Analyzing campaign performance metrics (KPIs) to produce insights and improve ROI. Brand Consistency: Ensuring a consistent brand voice, tone, and aesthetic across all platforms. Trend Monitoring: Staying up-to-date with new social media trends, tools, and platform updates. GOV.UK +5 Required Skills and Qualifications Platforms: Deep understanding of Facebook, Twitter/X, Instagram, LinkedIn, and TikTok algorithms. Tools: Experience with scheduling/analytics software like Sprout Social, Hootsuite, or SocialBee. Creativity: Strong copywriting, proofreading, and visual design skills (often using Canva or Adobe Creative Suite). Analytical Skills: Ability to analyze metrics to optimize performance. Experience: Typically 2-4+ years of professional experience in social media, marketing, or branding. Prospects +5 Common Tasks Scheduling social posts using management tools. Creating, running, and managing paid advertising campaigns. Collaborating with marketing, sales, and creative teams to align with brand goals. Monitoring competitor activity. Engaging with customers through direct messages and comments.