Regional Account Manager – Small Domestic Appliances (SDA)
2 days ago
Wolverhampton
Regional Account Manager – Small Domestic Appliances (SDA) 📍 Field-Based, UK | 🚗 Car Allowance | 💰 Competitive Salary + Sales Incentives + Benefits Want to represent fast-growing SDA brands, own your territory like a business, and play a key role in accelerating UK retail growth? At Western International Group, we’re expanding, and we’re looking for a commercially driven Regional Account Manager to help take our retail and wholesale presence to the next level. This is an opportunity for an ambitious sales professional who thrives in fast-paced environments, enjoys building winning partnerships, and wants the autonomy to make a genuine commercial impact. If you know how to open doors, grow accounts, increase distribution, and deliver results within retail and wholesale channels, this could be the role for you. Why Join Us? At Western International Group, we combine entrepreneurial energy with ambitious growth plans and a strong customer-first culture. We’re building momentum in the SDA market with exciting product ranges, growing customer partnerships, and a business environment where high performers are recognised and supported. Western International Group (UK) Ltd is home to a growing portfolio of consumer brands, led by Geepas ⭐ our flagship brand with a strong international presence. Known for its wide range of home, kitchen and personal care products, Geepas is available in 85 countries worldwide 🌍, offers more than 1,500 products, and has sold over 500 million products globally. As our UK business continues to grow 📈, we have recently moved into our new Wolverhampton headquarters, bringing together a team of 50 people across a 10,000 sq ft office and 115,000 sq ft warehouse and distribution facility. Now scaling fast in the UK 📈 from our brand-new Wolverhampton HQ, this is where you come in. What Makes This Opportunity Different? ✔ High-growth environment with ambitious expansion plans ✔ Real autonomy to manage and grow your territory ✔ Opportunity to work with exciting SDA product ranges ✔ Direct visibility and influence within the business ✔ Fast-moving, entrepreneurial culture ✔ Genuine opportunity for career progression and development ✔ Competitive salary, bonus, and benefits package The Role As Regional Account Manager, you’ll take ownership of a portfolio of retail, independent, regional, and wholesale customers while driving new business growth across your territory. You’ll be responsible for increasing sales, expanding distribution, strengthening customer relationships, and ensuring our brands stand out in-store and online. This role is ideal for someone who combines strong relationship-building skills with commercial drive and a proactive, hunter mentality. What You’ll Be Doing 🚀 Account Management & Customer Growth • Manage and develop relationships with regional retail and wholesale accounts, • Deliver outstanding customer service to maximise long-term partnerships and sales growth, • Conduct regular customer visits to review performance and identify opportunities, • Ensure promotions, activations, and agreed plans are executed effectively in-store and online, • Build trusted partnerships with customers and become a key commercial contact 📈 Business Development • Identify and win new independent and regional accounts across your territory, • Increase distribution, visibility, and market share within existing and new customers, • Proactively seek out growth opportunities and convert leads into long-term business, • Present tailored commercial proposals and relevant product ranges to customers 💼 Commercial Ownership • Deliver against territory sales, volume, and margin targets, • Negotiate pricing, promotions, and trading agreements within company guidelines, • Monitor account performance and provide accurate forecasting, • Manage territory budgets and promotional spend effectively 🛍 Category & Brand Leadership • Maintain strong knowledge of the SDA and electrical appliance market, • Monitor competitor activity and identify market opportunities, • Improve product mix, distribution, merchandising, and in-store execution, • Support customers with product training where required, • Work closely with supply chain, marketing, finance, and internal teams to support customer success, • Provide regular reporting on sales performance, market insights, and pipeline activity, • Share customer feedback to support continuous improvement and future growth strategies What We’re Looking For We’re looking for a motivated, commercially aware sales professional who enjoys building relationships, driving growth, and delivering results. Skills & Experience Required ✔ Proven experience in field sales or account management ✔ Experience within small domestic appliances (SDA), electrical appliances, consumer electronics, or FMCG preferred ✔ Strong experience managing retail, independent, regional, or wholesale accounts ✔ Excellent communication, presentation, and negotiation skills ✔ Commercially driven with a track record of delivering against targets ✔ Self-motivated, organised, and highly proactive ✔ Ability to work independently and manage a territory effectively ✔ Strong Microsoft Office and CRM skills ✔ Full UK driving licence essential Who Will Succeed in This Role? This role suits someone who: • Loves building strong customer relationships, • Enjoys winning new business and spotting opportunities, • Thrives in a fast-moving commercial environment, • Takes ownership and accountability, • Wants to grow with an ambitious business, • Brings energy, resilience, and a results-driven mindset Ready to Make an Impact? If you’re looking for a role where you can genuinely influence growth, build long-term partnerships, and develop your career within a growing SDA business, we’d love to hear from you. 👉 Apply now and become part of the next stage of growth at Western International Group.
