Marketing Executive - F B Supermarket - Walsall

Job Overview We are seeking a proactive and commercially minded Events Marketing Manager to develop and implement marketing and sales strategies that increase revenue, attract new clients and support the growth of our venue. The successful candidate will be responsible for promoting the venue’s services, identifying new business opportunities and managing marketing activities for weddings, private functions and corporate events. The role requires strong commercial awareness, market research skills, client relationship management experience and the ability to develop effective marketing campaigns and business proposals. Key Responsibilities • Develop and implement marketing and commercial strategies to increase venue bookings, sales and overall revenue., • Research market trends, competitor activities and customer preferences to identify new business opportunities., • Review existing services and recommend improvements to meet customer requirements and business objectives., • Establish sales targets and monitor revenue performance against agreed business goals., • Analyse pricing structures, sales data and marketing performance to identify opportunities for growth., • Plan, coordinate and oversee promotional campaigns across appropriate marketing channels., • Prepare marketing plans, business proposals and recommendations to support commercial decision-making., • Build and maintain strong relationships with prospective and existing clients, including wedding couples, corporate customers and private event organisers., • Identify and develop new client relationships through networking, market research and targeted marketing activities., • Negotiate business contracts, pricing arrangements and service agreements within the company’s commercial policies., • Prepare tailored service proposals, quotations and event specifications based on individual client requirements., • Work closely with venue operations and other relevant teams to ensure that marketed services meet client expectations., • Monitor the effectiveness of marketing initiatives and recommend changes to improve customer engagement and conversion rates., • Maintain accurate records of sales enquiries, client communications, business opportunities and marketing activities., • Prepare reports on sales performance, market developments and marketing campaign outcomes for management review. Essential Requirements • Experience in marketing, sales, business development or commercial management., • Strong understanding of marketing strategy, market research and sales performance analysis., • Excellent communication, negotiation and client relationship management skills., • Ability to prepare professional marketing plans, commercial proposals and service specifications., • Strong organisational skills and the ability to manage multiple projects and client enquiries., • Commercial awareness and the ability to identify opportunities to increase revenue., • Proficiency in standard business software and marketing communication tools. Salary and Benefits • Salary of £35,100 per annum., • Full-time position of 37.5 hours per week., • Opportunity to contribute to the commercial growth and development of an established venue., • Professional development opportunities., • Sponsorship available

Establish client requirements by discussing their business objectives, current digital presence, marketing activities and technology needs. Advise prospective clients on suitable digital marketing, web development, software and mobile application services. Present sales proposals and quotations, clearly explaining recommended solutions, pricing, timescales and commercial terms. Follow up on enquiries, address client concern and negotiate commercial arrangements within company guidelines. Maintain regular communication with prospective and existing clients to develop business relationships and identify additional service opportunities. Keep up to date with changes in digital marketing, web technology and customer demand to identify relevant opportunities for business growth.

1. Liaise with the director and senior staff to determine the range of goods and services to be sold across the retail, off-licence and takeaway arms., 2. Contribute to the development of sales strategies and set annual and quarterly sales targets by channel., 3. Identify and secure new B2B accounts, including local trade, catering, wholesale and event customers., 4. Compile and analyse sales figures by SKU, category and channel; produce reports and commercial recommendations for the director., 5. Conduct market research and customer surveys on product range, packaging and pricing, including consumer demand for regional Indian ready-meal and grocery lines., 6. Negotiate supply agreements and pricing with wholesalers and specialist Indian grocery and spice importers; manage margin and cost of goods., 7. Develop the commercial specification for the Indian takeaway menu — pricing architecture, portion economics, promotional bundles — working with the head chef on costings and feasibility., 8. Manage third-party delivery aggregator relationships (Deliveroo, Uber Eats, Just Eat), including commission terms, listing optimisation and campaign spend., 9. Plan and evaluate marketing campaigns and promotional activity; measure ROI., 10. Monitor competitor activity across the Hampton and wider south-west London catchment., 11. Ensure commercial activity complies with alcohol licensing conditions, Challenge 25 and relevant trading standards requirements. Skills Needed: Person specification Essential Degree-level qualification or equivalent, or substantial demonstrable experience in a business development, commercial or account management role. Proven record of revenue growth and account acquisition. Strong communication and numeracy: margin analysis, pricing, forecasting. Commercial negotiation experience with suppliers or trade customers. Working knowledge of the UK food retail and off-licence sector. Desirable 1. Familiarity with Indian and South Asian food categories, ingredients and supplier networks., 2. Experience with EPOS and stock management systems. Personal Licence holder under the Licensing Act 2003.

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