Marketing Director - US
18 days ago
Los Angeles
Job DescriptionSalary: Marketing Director - US Pixi Inc. Los Angeles, California (On-site) OUR COMPANY Pixi Beauty is one of the fastest-growing independent beauty brands, globally recognized for our skin-loving makeup and skincare solutions. As we expand in the US market, this role plays a critical part in bringing the Pixi experience to life through community, creators and elevated eventing. THE ROLE Reporting directly to the Chief Marketing & Culture Officer, the Marketing Director - US leads the execution and rollout of Pixis global marketing plans across the United States, with a major focus on eventing, creator relations, reporting and accountability.This role is the senior day-to-day lead in LA, ensuring the US marketing team is organized, aligned, delivering on time and working at the level expected of a global beauty brand. KEY RESPONSIBILITIES 1. Team Leadership & Accountability • Lead, support and mentor the US marketing team while setting clear expectations and workflows., • Establish a culture of accountability, ensuring each team member understands deliverables, timelines and KPIs., • Serve as the senior point of contact in LA for cross-functional teams, ensuring strong alignment despite time-zone differences. 2. Reporting, Tracking & Performance Management (Top Priority) Reporting is a core responsibility of this role and essential for keeping the US team aligned, consistent and accountable. • Own weekly and monthly reporting across:, • Influencer activity and deliverables, • Creator content and performance, • Event attendance, impact and content output, • PR sample sends and asset needs, • Campaign execution status, • Affiliate and virtual event performance, • Deliver structured, concise and insight-led updates to the CMCO and global leadership., • Implement reporting systems and routines that ensure nothing falls through the cracks., • Identify gaps quickly, escalate risks and propose solutions to keep workstreams on track. 3. US Market Execution & Rollout • Implement global marketing plans into strong, timely, on-brand US execution., • Ensure all components (events, creator activity, PR support, content, social, seeding) are delivered accurately and punctually., • Align closely with global direction while activating relevant local opportunities that enhance impact. 4. Influencer, Creator & Community Execution • Build and deepen relationships with US creators, influencers, VIPs and affiliates., • Oversee daily gifting, seeding, creator communication and content support., • Ensure community remains central to everything we do, reinforcing loyalty and brand affinity. 5. PR Support & Sample Management • Manage product allocations, sample coordination and shipping for press, creators and partners., • Ensure all assets, images, messaging and product lists are accurate and delivered on time., • Keep an organized and well-tracked system for US sample inventory and outgoing shipments. 6. Events & Experiential Leadership • Weekly Influencer Events, • Develop and execute weekly events across key US markets targeting local creators., • Build concepts tied to launches, seasonal themes, cultural moments and community needs., • Oversee all logistics: RSVPs, timelines, budgets, vendor partners, content capture and recaps., • Boutique Event Maximization, • Turn Pixi boutiques into ongoing creator hubs with consistent, intimate, high-impact events., • Host creator gatherings, meet-ups, tutorials, mini masterclasses and content sessions., • Ensure boutiques feel welcoming, elevated and aligned with Pixi brand values., • Virtual Masterclasses & Affiliate Engagement, • Plan and host virtual sessions for affiliates and creators tied into:, • Launches, • Campaign themes, • ShopMy programs, • Seasonal education moments, • Coordinate presenters, product lists, assets, run-of-show and creator follow-ups., • Event Reporting, • Provide next-day highlights and insights following every event., • Deliver full event reports weekly, including content output, creator engagement, impact and recommendations. 7. Campaign Rollout & Cross-Functional Delivery • Implement US deliverables for global campaigns (assets, timelines, content needs, seeding, creator involvement)., • Work closely with Creative, Digital, Social, Operations and Education to ensure readiness., • Flag bottlenecks quickly and keep all teams aligned. 8. Brand Stewardship • Uphold Pixis tone, aesthetic and values across all US execution., • Ensure creator and community experiences consistently reflect Pixis warm, elevated, skin-loving brand identity. QUALIFICATIONS Experience: • 710 years of experience in beauty or a related consumer category, with deep involvement in:, • Event production, • Creator/influencer programs, • Community building, • Campaign execution, • Experience leading teams and managing high-volume execution Skills & Attributes: • Highly organized, structured and detail focused., • Strong communicator with natural leadership presence., • Exceptional project management skills with the ability to prioritize across multiple workstreams., • Strong people skills and relationship-building ability., • Passionate about beauty, creators and building community.