Dashan

Job Overview We are a fast-growing restaurant management company with a vision to expand across the U.S. market. We are seeking an experienced and bilingual Marketing Manager who is fluent in both English and Chinese. The ideal candidate will have a strong background in brand strategy, market research, and promotional campaigns, with the ability to lead a team and align marketing efforts with our company’s growth objectives. Responsibilities As the Marketing Manager, you will be responsible for developing and executing strategic marketing plans to enhance brand influence, improve customer experience, and drive business growth. Key responsibilities include: Brand Strategy & Development – Create and implement marketing strategies aligned with company goals, ensuring consistent brand messaging. Marketing Campaigns – Plan and execute digital and traditional marketing campaigns to boost brand awareness and sales. Team Leadership – Manage and mentor the marketing team, conduct performance evaluations, and foster a collaborative work environment. Market Research & Analysis – Monitor industry trends, analyze competitor activities, and adjust strategies to capitalize on market opportunities. Cross-Functional Collaboration – Work closely with sales, operations, and other departments to align marketing initiatives with business objectives. Customer Experience Enhancement – Continuously improve restaurant guest experiences to strengthen brand loyalty. Qualifications Bachelor’s degree or higher in Marketing, Business Administration, or a related field (preferred). 5+ years of marketing management experience, with a proven track record in brand strategy and campaign execution. Prior experience in the restaurant or hospitality industry is a plus. At least 2 years of team leadership experience. Fluency in both English and Chinese (verbal and written), with strong negotiation and communication skills. Proficient in market research, data analysis, and competitor benchmarking. Ability to independently plan and execute marketing initiatives. Creative, results-driven, and able to thrive under pressure. Job Type: Full-time Pay: $100,000.00 - $120,000.00 per year Benefits: 401(k) Employee discount Health insurance Paid time off Schedule: Day shift Application Question(s): Have you been involved in the operation and growth of at least one successful brand? State how many commercially successful F&B brands you’ve directly built or operated. For your highest-impact case: 1. What was your precise role and core responsibilities? (Specify reporting structure) 2. What quantifiable outcomes did you drive? (Use %/$/time metrics) 3. What evidence proves this brand’s commercial success? (e.g., expansion, awards, funding) Experience: Established F&B brands: 2 years (Preferred) F&B branding/marketing: 5 years (Required) Language: Mandarin (Required) Work Location: In person

About the Role: We’re looking for a creative, strategic, and highly motivated Social Media & Partnerships Manager to elevate our brand presence, grow our community, and lead meaningful collaborations that expand our reach. This role blends content creation, copywriting, and partnership strategy. You’ll help build the voice of Farm to People across social media and email, writing thoughtful, engaging content that connects with our audience. You’ll also play a key role in identifying and nurturing brand partnerships. Key Responsibilities: Social Media, Content & Copywriting - Develop and execute creative social media strategies and content that align with brand goals and seasonal moments - Write compelling, on-brand copy for social media posts, video captions, and product storytelling - on all social media platforms - Plan and produce engaging content, including reels, short-form video, behind-the-scenes features, and user-generated content - Write copy for marketing emails, product launches, and promotions in collaboration with the design and marketing team - Assisted with brand photoshoots - Work with marketing team to create video assets for advertising - Track performance and optimize content based on insights and trends - Utilize SEO best practices to optimize content for search engines - Engage with our social media community through DMs, comments, likes, shares etc. Partnerships & Affiliate Marketing - Identify and build relationships with aligned brands, creators, and influencers for co-marketing and affiliate opportunities - Manage and grow our affiliate marketing program—recruit new partners, supply creative assets, and track results - Pitch and execute creative cross-promotions, giveaways, and collaborations - Coordinate product seeding and co-branded campaigns - Work with the events team to bring co-branded collaborations to life through engaging, community-focused events - Evaluate inbound partnership opportunities and lead communications - Collaborate with the procurement and kitchen teams to develop partnerships that bring new products to our online marketplace - Track and analyze partnership results to inform ongoing strategy Who You Are: - 2–4 years experience in social media, brand partnerships, or affiliate marketing (bonus if in food) - Excellent copywriting skills with a knack for short-form, engaging content across social and email - Strong visual storytelling and creative instincts - Proficiency in end-to-end video production—from filming to final edit - Experience with creative platforms such as Adobe Creative Suite, Canva, and CapCut - Experience managing content calendars and publishing tools - Highly organized, self-motivated, and able to manage multiple projects simultaneously - You’re an outgoing go-getter, and unafraid to pitch big ideas to big names - Passion for food, sustainability, and supporting small producers - Keen eye for emerging trends and key voices shaping the food world - Meticulous with an eye for detail and a talent for mastering the little things that make a big difference Compensation & Benefits: - Salary range: $65,000–$75,000 (based on experience) - Health benefits + paid time off - Employee discount on Farm to People groceries and meals - Opportunities to attend industry events, food festivals, and community gatherings