New York
Job Title: Brand Analyst Job Location: New York City, Boston, or Chicago About Kantar Kantar, the world’s leading marketing data and analytics company. We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar’s 25,000 people based in more than 100 countries help the world’s leading organizations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world. About the Team Our insights colleagues are experts in human understanding. With expertise covering brand, innovation, creative, media, commerce and customer experience, they help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers. About the role: Primary Objective • Delivery of high-quality/high-impact Brand insights and analytics solutions Scope of Role • Delivery of strategic brand insights & analytics projects, which include brand performance measurement and other strategic projects such as, market structures, consumer & demand segmentations, consumer journey mapping, brand stretch/extension, portfolio strategy, brand architecture, foundational brand assessment, brand positioning/refresh, etc., • Responsible for execution of work products including questionnaires and reporting on medium-low complexity accounts with manager support,, • Participates in client design and questionnaire discussions with supervision, • Supports development of questionnaire, Sample Design and Analytic Plan, • Conducts data analysis, insights generation finding interesting facts in the data/preliminary reporting., • Manages timelines and quality of work products, working with internal departments and clients to achieve successful outcomes following solution and industry best practices, • Identify and solve project issues as they arise, • Perform in-depth quality checks at various stages of the research to ensure accuracy, • Understands our culture and how to take an active role on the team (e.g., attending/participating in ERG/Social Community meetings/activities/training), • Take ownership on building your own skills through training and asking questions, • Optimize efficiency of delivery without sacrifice of quality, • Challenges the status quo, looks for opportunities to improve, automate, streamline processes, • Building an understanding of our Brand capabilities, solutions, and analytic methods., • Exhibits good critical thinking skills, can follow an analytic plan, and is comfortable sharing ideas, • Helps with presentation development Essential Knowledge & Experience • Bachelor’s degree; preferred major or concentration in market research/marketing or related social science, mathematics and/or other analytic subject areas • Strong internships / MMR programs; market research experience preferred with exposure to quantitative methodologies, • Strong process and time management skills; capable of prioritizing and delivering against multiple/competing deadlines;, • Proficient computer skills in Microsoft office tools and ability to master other needed business tools (e.g., SPSS, Survey Reporter, data management / cross tab tools and other proprietary tools) • Strong detail-orientation with ability to manage multiple work streams and among multiple teams, • Excellent communication skills (verbal and written) with ability to use logical reasoning and problem solving, • Natural curiosity, a can-do attitude, driven and willing to take initiative Essential Skills & Capabilities Communication • Clear and effective written and verbal communication skills, • Confidently delivers messages and exemplifies Kantar values Technical/ Analytical • Interest / passion in marketing research methods, tools, and science, • Interest / intellectual curiosity in learning the various Kantar solutions, • Aptitude for technical leadership for maximum client impact Kantar Benefits We provide a comprehensive, highly competitive benefits package, including • Medical plans with comprehensive, affordable coverage for a range of health services, • Health Savings Account/FSA, • Dental, Vision and benefits to cover unique healthcare needs, • Wellness Program, • 401k with match, • Tuition Reimbursement, Commuter benefits, • Unlimited PTO At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics. Privacy and Legal Statement PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager. The salary range for this role in New York is 50,900.00 - 84,900.00 USD Annual . Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Location New York, World Trade CenterUnited States of America Kantar Rewards Statement At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Christina C.Owner•Active 13 hours ago
