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Description
JF & CO is seeking a results-driven Digital Marketing Manager to lead our digital marketing strategies and campaigns. In this pivotal role, you will be responsible for developing, implementing, and managing our online marketing initiatives to enhance brand awareness, drive website traffic, and boost engagement across various digital platforms. You will oversee content creation, social media management, search engine optimization (SEO), and paid advertising efforts to ensure that we achieve our marketing goals effectively. The ideal candidate will have a strong understanding of digital marketing trends, excellent analytical skills, and a passion for creativity. If you are a strategic thinker with the ability to leverage data-driven insights to maximize marketing performance, we would love to have you on our team!
Responsibilities
Requirements
Benefits
JF & CO is seeking a results-driven Digital Marketing Manager to lead our digital marketing strategies and campaigns. In this pivotal role, you will be responsible for developing, implementing, and managing our online marketing initiatives to enhance brand awareness, drive website traffic, and boost engagement across various digital platforms. You will oversee content creation, social media management, search engine optimization (SEO), and paid advertising efforts to ensure that we achieve our marketing goals effectively. The ideal candidate will have a strong understanding of digital marketing trends, excellent analytical skills, and a passion for creativity. If you are a strategic thinker with the ability to leverage data-driven insights to maximize marketing performance, we would love to have you on our team!
Responsibilities
- Develop and execute digital marketing strategies to boost online presence and engagement.
- Manage and optimize website performance through SEO and analytics tools.
- Create engaging and relevant content for various digital channels including social media, blogs, and email campaigns.
- Analyze campaign performance and marketing metrics to refine strategies and improve ROI.
- Collaborate with graphic designers and content creators to produce visually appealing marketing materials.
- Monitor industry trends and competitor activities to stay ahead in the digital landscape.
- Manage budgets for digital marketing activities and allocate resources effectively.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- Minimum of 5 years of experience in digital marketing or a related field
- Proven track record of managing successful digital marketing campaigns.
- Strong understanding of SEO, PPC, social media, and content marketing strategies.
- Excellent analytical skills and proficiency with digital marketing tools and analytics
platforms. - Creative mindset with the ability to generate innovative marketing ideas.
- Exceptional communication skills, both verbal and written.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- Stock Option Plan
- Experience
- Required
- Employment
- Full-time
- Schedule
- Flexible
- Salary
- $45 – $70 hourly
826 Main Street, Downtown, 47901, Lafayette
Marketing ManagerLafayette
