Sr. Product Marketing Manager, Interopability
6 days ago
Elmwood Park
Job Description ELLKAY is a nationwide leader in health care data interoperability delivering innovative solutions that support the data migration needs of all members of the healthcare ecosystem. ELLKAY is playing a vital role in helping healthcare organizations access and share data among disparate systems. We are recognized by our e-health industry partners, independent medical group practices, hospitals and health systems, laboratories, and payers as the “Healthcare Data Plumbers” that make data migration and interoperability possible. Our 'Client-first' focus has made ELLKAY one of the most respected healthcare IT companies in the nation. We value our clients and believe that strong relationships are the foundation for a strong company, and we're dedicated to providing connectivity to the healthcare industry. Company Culture: We deal with medical data and we take our work very seriously, but not ourselves. If you’re a smart, hard-working, dedicated individual who thrives in a laidback, friendly work environment, ELLKAY may be the place for you. We’re committed to attracting good people who are passionate about the work they do. ELLKAY was founded over a decade ago on the values of innovation, efficiency, and service created in a collaborative work culture. As we have grown, we are proud to still possess the same energy and passion for what we do. We strive to provide exceptional customer experiences to our clients, which begins with first employing amazing people. ELLKAY is proud to maintain a high-quality, innovative, and diverse workforce. Job Description: This role leads the product marketing strategy for the LK Opera family of products, ensuring clear market positioning, effective go-to-market execution, and adoption across five customer segments. Essential Duties & Responsibilities: * BASE (first 6–12 months): Drive success of our interface engine in the small hospital market, ensuring adoption, positioning, and measurable impact. * GROWTH (year 1+): Lead the launch of our next-generation interface platform into the large hospital, payer, and lab markets. * FUTURE (long-term): Drive the marketing and positioning of the platform’s expanded capabilities, ensuring strong differentiation, broad market adoption, and clear value across all five customer segments. Key Activities * Develop detailed market profiles and conduct positioning and financial analysis to inform strategy. * Create and maintain sales enablement materials, including value documents, competitive intelligence, and messaging frameworks. * Design and execute go-to-market strategies for interoperability products and launches. * Collaborate cross-functionally with product, sales, and marketing teams to establish clear strategic objectives. * Partner with product managers on gap closure plans and growth strategies to expand market opportunities. Qualifications: Expertise * Product Marketing: Own messaging, positioning, and value propositions for complex healthcare technology solutions. * Go-to-Market Strategy: Design and execute product launches, segmentation strategies, and demand generation campaigns. * Market & Financial Analysis: Lead market opportunity sizing, customer segmentation, and financial modeling to inform strategic decisions. Experience * Healthcare Interoperability: Hands-on understanding of standards, workflows, and market dynamics across hospitals, payers, and labs. * Sales Enablement: Create effective tools, value documents, and competitive battlecards that empower sales teams. * Cross-Functional Leadership: Collaborate with product, sales, and marketing teams to align objectives and deliver results. Exposure * Healthcare Technology, SaaS, and Cloud Platforms: Familiarity with core technology models that underpin modern interoperability solutions. * Artificial Intelligence in Healthcare: Awareness of emerging applications and their implications for product positioning and competitive dynamics. How to Stand Out * Previous product marketing or strategic planning experience within a health system, large physician practice, or health IT vendor. * Demonstrated history of driving successful product positioning and delivering measurable financial results at scale across multiple markets or product lines. * A well-formed perspective on the healthcare interoperability market, with clear opinions on where the industry is heading. * Deep understanding of regulatory shifts and market drivers in the U.S. and other geographies, with the ability to translate them into marketing strategy. * Skilled in applying strategic planning and positioning frameworks — including disruption theory and blue ocean strategy — to differentiate products in competitive markets. * Standout candidates may hold advanced degrees such as an MPA, MHA, or MBA with a healthcare emphasis, reflecting both business and industry depth. * Proven success leading disruption or replacement market programs. Benefits: ELLKAY offers a comprehensive and competitive benefit package that starts day one! Including: • Medical, Dental, and Vision benefits, • Employer-paid Life and LTD, • 401k w/ matching – once eligibility is met, • Work/life balance, • Paid Volunteer Program, • Flexible working hours, • Unlimited PTO, • Remote work options, • Employee Discounts, • Working with talented, collaborative, and friendly people who love what they do, • Professional growth within, • Innovation environment At ELLKAY, we are committed to operating as a hybrid workplace, offering employees flexibility in how they structure their time between in-office and remote work. We recognize the significance of fostering connections, collaboration, and creativity within our office culture and its positive impact on our business. Our philosophy of operating as a hybrid workplace underscores our dedication to enabling employees to tailor work-life balance to their individual preferences. For those who do not live within 40 miles of one of our offices, we are open to considering remote work for candidates whose skills and experience strongly align with the role. While we prioritize a hybrid work environment for most roles, we understand the importance of flexibility and are open to remote work for specific positions and specialized skill sets. For more information on our company, visit . ELLKAY LLC is a Smoke-Free Workplace. ELLKAY, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.