Barcelona
About Impress Impress is Europe’s largest orthodontic provider, on a mission to make great orthodontic care accessible to everyone. With clinics across Europe and the US, and a fast-growing team of clinicians, technologists, and operators, we’re rethinking how orthodontics is delivered — combining medical expertise with technology to give patients better, faster, more affordable treatment. The Role We’re looking for a CRM Manager to own our HubSpot ecosystem and turn patient and lead data into actionable insight. This isn’t a “send newsletters” role — it’s about building the data infrastructure and reporting that lets our commercial and operations teams make better decisions, faster. You’ll be the go-to person for CRM data integrity, pipeline reporting, and analytics across multiple markets. You’ll work cross-functionally with Sales, Marketing, Operations, and Finance to make sure HubSpot is the single source of truth — and that the truth is clear, timely, and useful. What you’ll do • Own HubSpot administration — manage properties, objects, workflows, lifecycle stages, and lead scoring across markets. Keep the system clean, scalable, and aligned with business needs • Build and maintain reporting & dashboards — design dashboards that give leadership and regional teams real-time visibility into pipeline health, conversion rates, patient lifecycle, and revenue attribution • Drive data quality — establish and enforce data governance standards. Audit, deduplicate, and enrich records. Build automated validation rules so bad data doesn’t enter the system in the first place • Deliver analytics & insight — go beyond reporting the numbers. Identify trends, flag anomalies, segment audiences, and present recommendations that influence commercial decisions • Support integrations — work with Product and Engineering to maintain integrations between HubSpot and internal systems (clinic management, finance, patient app). Troubleshoot data flow issues • Enable teams — train Sales, Marketing, and Ops on HubSpot best practices. Create documentation. Be the internal expert people come to when they need CRM support • Optimise the funnel — use CRM data to identify drop-off points and conversion opportunities across the patient journey, from first enquiry to treatment start What we’re looking for • 3–5 years of hands-on HubSpot experience — you’ve administered a HubSpot instance at scale (Marketing Hub, Sales Hub, and/or Service Hub). HubSpot certifications are a plus but not a substitute for real-world experience • Strong analytical mindset — you’re comfortable building custom reports, working with large datasets, and presenting data to non-technical stakeholders. You think in funnels, cohorts, and conversion rates • Data governance instincts — you get genuinely frustrated by messy CRM data and you’ve built processes to fix it • Technical curiosity — you understand APIs, integrations, and how data flows between systems. You don’t need to be a developer, but you can hold a conversation with one • Multi-market awareness — experience working across multiple countries or business units is a strong advantage, given we operate in 10+ markets • Communication skills — you can translate data into plain language for stakeholders at every level. Fluent English required; Spanish is a plus • Proactive and autonomous — you don’t wait to be told what to report on. You spot the gap, build the dashboard, and bring the insight What we offer: • Genuine impact: your work directly shapes how we acquire and retain patients across Europe • Scale: Europe’s category leader, growing fast across multiple markets, • Team: work alongside experienced clinicians, operators, and technologists, • Barcelona HQ with a vibrant, international team, • Opportunity to grow in an innovative company and Top International Scale Up., • Competitive salary, health benefits, and orthodontic treatment perks, • Benefits with our treatments, aligners, and products., • Coffee and fruits every morning, access to a free gym, rooftops At Impress we cultivate a culture of inclusion and diversity. We celebrate our employees' individual strengths, views, and experiences and we encourage all candidates to apply, without regard to race, color, religion, gender identity, sexual orientation, age, national origin, disability, or any other factor. Our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better results.
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