SELECTRA in Ciudad Lineal, Madrid - Hiring Now

Full-time

Marketing Executive - The Madrid EDITIONHosco

Supports the Marketing Manager with all main marketing tasks and has a specific role leading the day-to-day activities for the Hotel and Outlets communication & social media channels, always supervised by the Marketing Manager. Establish long-range objectives and specify the strategies and actions to achieve them. Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support. Establish a positive online presence for the restaurants & bars by integrating outlet specific and brand messaging in a compelling and valuable way for participants. Provide measurement of the impact of online presence to the hotel’s overall business. Safety and Security - Report work related accidents, or other injuries immediately upon occurrence to manager/supervisor. - Policies and Procedures - Follow company and department policies and procedures. - Protect the privacy and security of guests and coworkers. - Maintain confidentiality of proprietary materials and information where applicable. - Ensure uniform, and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures. - Perform other reasonable job duties as requested by Supervisor Policies and Procedures / Políticas y procedimientos - Protect the privacy and security of guests and coworkers. - Follow company and department policies and procedures. - Ensure uniform and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures. - Maintain confidentiality of proprietary materials and information. - Perform other reasonable job duties as requested by Supervisors DIGITAL PLATFORMS - Manage day-to-day activities of select social media channels. - Research and image sourcing of Social Media creative content. - Provide day-to-day support on select social media channels. - Help distribute content across social platforms, content calendar, content library, adding new content of events etc. - Optimize tags across multiple distribution outlets. Linking content to ongoing local, national and global events; both within the hotels, restaurants and bars industry but also all lifestyle related occurrences. - Monitor community feedback in real-time and assist with fan engagement. - Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations. - Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support. - Assist with content seeding efforts, including narrative, copywriting and storytelling always following brand voice. - Establish a positive online presence for the Hotel by integrating property-specific and brand messaging in a compelling and valuable way for participants. - Provide day-to-day analysis of data from listening and CMS tools. - Create and manage reporting, profile moderation, outreach activities, etc. - Develop relationships with clients and working closely with them to learn their business and communication needs. - Interact with corporate e-commerce, strategic alliances and other corporate departments to verify leadership of the Hotel in any e-marketing opportunities. - Research Social Media opportunities for all market segments: business transient, leisure, group catering, food, and beverage. - Assist with development and pull-through of Social Media brand strategy and overarching reports. - Keep apprised of all relevant client, industry and market developments. - Uncover solicitation opportunities for managers in each market. - Serve as a resource for the sales team regarding distribution issues, questions, or new programs. - Observe, receive, and otherwise obtain information from all relevant sources. - Establish long-range objectives and specify the strategies and actions to achieve them. - Analyze information and evaluate results to choose the best solution and solve problems. - Produce a monthly Social Media report and present this at the regular PR meeting. - Develop, design, or create new applications, ideas, relationships, systems, or products, including artistic contributions. - Verify marketing communications support regional, market, and Hotel business objectives and goals. - Support execution and fulfillment of projects as outlined on marketing and communications plans. - Verify adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines. - Develop strong working relationships with outside vendors to verify quality, cost effective creative executions. - Verify marketing information provided to the property is accurate, complete, timely, and enables Hotel to meet or exceed guest expectations. - Responsible for updating Marriott Websites, Brand Website (via EDITION Brand Office) and other relevant digital platforms for the Hotel, Restaurants and Bars. PR & COMMUNICATIONS - Email Newsletters - Support Managing PR Activities through Purple PR, Local PR Agency and attend bi-weekly PR Meeting. - Manage all social channels for Hotel and restaurants & bar outlets, this includes content calendar, content library, adding new content of events, etc. - Work with the Restaurants & Bars and Culinary teams to create a credible series of industry nights, product launches, seminars, guest bar shifts, bar takeovers and menu launches. - Work with the Director of Culture & Entertainment to create a series of lifestyle events throughout the restaurants and bars. - Work with Marketing Manager and DOCE on brand activations, both internally and externally. - Manage the relationship with industry press for any events as well as award nominations. - Supports liaising with EDITION Brand Office on all required graphic design to ensure all marketing material is on brand and signed off and external suppliers, if needed. - Attend all bar related events and book in photographers, if required. - Manage the marketing budget supporting the Marketing Manager. - Supports marketing manager in guiding our main photography, design and translation preferred suppliers creating content photography, menus, invitations, marketing material, adverts and takes care of curated marketing translations, etc. ASSISTS MANAGEMENT - Perform general office duties to support the Sales & Marketing team (e.g., diary management, filing, sending emails, typing, etc). - Working with the Director of Sales & Marketing and/or Marketing & Communications Manager in developing, executing comprehensive content calendars for all online, and offline marketing activities. - Planning, developing and implementing effective marketing communication campaigns for the hotel (Rooms & Events, Restaurant & Bars) - Using the full marketing mix for the company is marketing communications. - Writing copy for all marketing collateral, including brochures, letters, emails and websites. - Understanding the product and customer profile and write thorough specs for each market segment / marketing channel. - Monitoring ongoing campaign, (Travel Ads, GDS, Online Marketing) spend against the budget, keeping accurate records, ROI and highlighting where variances occur. - Producing an accurate summary of total spend at the end of a marketing campaign and in the monthly marketing & PR summary report. - Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met. - Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion for each conference and exhibition. - Managing all marketing for the company and activities within the marketing department. - Developing the marketing strategy for the company in line with company objectives. - Coordinating marketing campaigns with sales activities. - Overseeing the company is marketing budget. - Together with The EDITION Brand Team, manage the creation and publication of all marketing material in line with marketing plans. - Planning and implementing promotional campaigns. Manage and improve lead generation campaigns, measuring results. - Working with the Marketing Communications Manager, DOSM & DOC&E to manage and monitor brand and corporate identity - Preparing online and print marketing campaigns. - Monitor and report on effectiveness of marketing communications. Creating, design and take care of efficient translations a wide range of different marketing materials. - Supporting and working closely with the Marketing Communications Manager and the EDITION Brand Office and designated design agencies and assisting with new product launches, coordinating and collating content for new initiatives including print/digital/ packages etc. - Be an expert in all systems (GDS, Hotelligence, TravelAds, etc) - Assisting the DOSM and Marketing Manager in managing the relationship with Local PR Agency, Purple PR, Digital HUB and Field Marketing Team. - Manage PR Activities through Purple PR and attends bi-weekly PR Meeting - Coordinates PR/ Social Activation via DOSM, DOC, Local PR Agency, Purple PR and the Brand Office. - Assisting the Brand Office in managing all online marketing campaigns, analyzing monthly reports and presenting findings, trends, etc. in the monthly sales meeting - Supporting Marketing Manager and DOCE with the Influencer and Ambassadors Program. - Be an EDITION brand ambassador, known as the ‘Brand Police’. - Manage the EDITION database and any email Marriott/EDITION marketing campaigns including METT, MAU, MEO. Guest Relations - Welcome and acknowledge each and every employee/guest with a smile, eye contact, and a friendly verbal greeting, using the employee’s/guest's name when possible. - Communication - Speak to guests and co-workers using clear, appropriate and professional language.

8 hours ago

Guindalera, Madrid

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