performance marketing manager for B2B SaaS
5 days ago
Barcelona
Amenitiz provides B2B SaaS solutions for the hospitality industry, supporting customer acquisition and sales pipeline generation across European markets. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ • Own paid acquisition across Google Search, Meta, Reddit, LinkedIn, YouTube, and emerging channels, • Define and manage CPL, MQL, SQL, and demo conversion targets across markets and channels, • Build and iterate campaign architecture for B2B SaaS lead generation, • Manage keyword strategy, audience segmentation, bid strategy, creative testing, and landing page alignment, • Own the marketing-sales feedback loop to improve lead quality and pipeline conversion, • Manage multi-market execution across France, Spain, Italy, and Portugal, • Build and maintain performance dashboards in HubSpot, GA4, or similar tools, • Run A/B tests on creatives, landing pages, audiences, and bid strategies, • Translate experiment results into scalable insights, • Present performance analysis and strategic recommendations to senior leadership., • 5+ Years of hands-on performance marketing experience focused on B2B SaaS or B2B tech lead generation, • Deep expertise in Google Ads, including search campaigns, non-brand strategy, tCPA, tROAS, smart bidding, quality score optimization, and multi-market execution, • Solid Meta Ads experience in lead generation, including CRM-based audiences, lead generation campaigns, and CPL optimization, • Fluency in pipeline KPIs including CPL, MQL, SQL, demo conversion, and CAC, • Experience working directly with sales teams to improve lead quality, • Experience with HubSpot or an equivalent CRM for attribution, pipeline tracking, and campaign optimization, • Experience with GA4 and GTM for reporting and data-driven decision-making, • Hands-on ability to build and optimize campaigns in Google Ads and Meta Ads Manager, • Ability to operate autonomously in a fast-moving environment, • Strong analytical mindset with a focus on experimentation and quick iteration, • Fluent in English, • Nice to have: Spanish, French, Italian or Portuguese, LinkedIn Ads, Reddit Ads, SA360, multi-market European campaign experience, SQL or Python for deeper data analysis, B2B SaaS or B2B tech industry background., • Stock options with a back-loaded vesting schedule, • Comprehensive health insurance, • On-demand salary access, • Structured career path with defined criteria at every level, • Flexible benefits for meals, childcare, transportation, and training, • Any book purchased for the employee, • Access to a shared team library, • International team representing 35+ nationalities. #J-18808-Ljbffr