Italian branch manager
4 days ago
Barcelona
Waynabox, the surprise travel company, is looking for a dynamic professional to drive the growth of our travel offering in Italy. As Italy Country Manager, you will be responsible for scaling and optimizing our marketing strategies, strengthening brand presence, and building strategic collaborations with local influencers and brands. We are looking for a proactive, creative, results-oriented professional who can launch initiatives that drive growth and reinforce our position in the Italian market. Social Media & Community : Define and manage Waynabox’s presence on the main social media channels. Create engaging, locally relevant content and interact with the community to increase brand awareness and attract new travelers. # Influencer & Brand Partnerships : Identify, negotiate, and manage collaborations with influencers, content creators, and brands to promote Waynabox. These partnerships may include social media campaigns, joint events, or special co-marketing initiatives. # Implement growth strategies to position Waynabox as a reference brand for surprise trips in Italy. Performance Marketing : Define the acquisition and retention strategy for the local market and oversee its execution through an external agency. You will set goals, coordinate with the agency team, review performance, and propose optimizations to maximize return on investment across platforms such as Meta, TikTok, and Google Ads. # Adjust content, messaging, pricing, and product to align with local needs, expectations, and consumer habits. Italian native speaker # Deep knowledge of local culture, market, and consumer behavior. # More than 4 years of experience in marketing launching new B2C brands. # High level of spoken and written English. Proven experience working with influencers and content creators. # Strong analytical skills and a data-driven mindset for decision-making. # Spanish is a plus but not mandatory. Full-time permanent contract: we want to build something long-term with you. # Hybrid work model (office and remote) with our hub in Barcelona. # Flexible working hours, because life is more than just work. # The opportunity to join the travel revolution, leading a brand that is setting trends in the industry. # Unlimited growth and professional development opportunities within Waynabox.