Director of CRM
9 days ago
Chiva
BettingJobs is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia. ¿Está pensando en solicitar este empleo? No se demore, desplácese hacia abajo y envíe su solicitud lo antes posible para no perder la oportunidad. Key Responsibilities: • Develop and execute customer engagement strategies to drive loyalty, retention, and growth., • Align engagement initiatives with business objectives and marketing strategy., • Oversee daily customer engagement operations, ensuring data integrity and system efficiency., • Lead the selection, implementation, and optimization of CRM and engagement technologies., • Ensure CRM effectiveness across the full sales funnel and customer lifecycle., • Manage customer registration, activation, retention, reactivation, and acquisition strategies., • Design and deliver targeted, personalized multi-channel campaigns (email, SMS, push, etc.)., • Support promotional events aimed at customer acquisition., • Analyse customer data to identify trends, insights, and growth opportunities., • Track and report on key marketing metrics, including conversion rates and web analytics., • Prepare regular performance reports on engagement, behaviour, and campaign effectiveness., • Collaborate with marketing, sales, customer service, IT, and data teams for a unified engagement approach., • Lead, mentor, and develop customer engagement specialists and analysts., • Foster a culture of continuous improvement and innovation. Requirements: • Bachelor's degree in Marketing, Business Administration, or related field; Master's preferred., • Proven experience as a Director of CRM or in a similar senior role., • Background in traditional CRM and iGaming preferred., • Experience leading large teams (100+ employees)., • Strong expertise in customer acquisition and lifecycle management., • Knowledge of CRM systems, engagement channels (email, SMS, push), and analytics platforms., • Technical proficiency with CRM, data analysis, and reporting tools (e.g., Excel, SQL, Tableau)., • Experience in land-based or online gambling is a plus., • Strong analytical, problem-solving, leadership, and communication skills. xcskxlj, • Ability to manage marketing projects end-to-end with a customer-centric mindset.