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Remote/Flexible with occasional office visits - Costa Del Sol Key Responsibilities: - Develop and execute SEO strategies tailored to the news industry. - Train writers and editorial staff on SEO best practices, including keyword research, E.E.A.T. compliance, and optimising headlines. - Use tools like Google Analytics 4 (GA4), Google Trends, and Google Search Console to monitor performance and identify opportunities. - Conducted content audits, refreshed outdated articles, and optimised headlines and metadata. - Build and maintain a comprehensive SEO playbook for continuity and scalability. - Reinforce critical SEO pillars (technical, on-page, and off-page) to boost search engine authority. - Collaborate with editorial teams to ensure stories are uploaded to the web and aligned with SEO goals. - Prepare detailed performance reports and actionable recommendations for stakeholders. Qualifications and Requirements: - Proven experience in SEO, specifically within the news or media industry. - Proficient in Google Analytics 4 (GA4), Google Trends, and Google Search Console. - Strong understanding of E.E.A.T. principles and their application to digital content. - Track record of implementing successful SEO strategies that have significantly boosted search rankings and traffic. - Experience in training and mentoring writers or editorial teams. - Exceptional analytical skills with the ability to interpret data and generate actionable insights. - Familiarity with content management systems (CMS) and standard workflows for uploading and optimising articles. - Excellent communication and organisational skills.