CRM, Marketing Automation & Reporting Specialist
1 day ago
Barcelona
ppbDil /bs is an international real estate group operating across Italy, the Netherlands, Portugal, Spain and France, driving sector transformation through innovation and digitalisation. With more than 700 professionals and offices in Milan (headquarters), Amsterdam, Lisbon, Barcelona, Paris and several other European cities, the group supports corporates, investors and private clients across the Office, Retail, Logistics, Hospitality, Living and Residential sectors. /ppBuilding on more than 50 years of heritage in Italy, Dils rebranded in 2021 and has since expanded into the Netherlands (2023), Portugal (2024), Spain (2025) and France (2026), identifying Germany, Poland and the UK as its next strategic growth markets. The group’s integrated model is underpinned by an in-house Transformation Team dedicated to technology, innovation and research, alongside a structured social responsibility approach focused on creating long-term value in the communities where it operates. /ppIn Spain, Dils operates under the brand Dils Lucas Fox for the Residential Living sector, reflecting its deep local expertise in luxury real estate. For other sectors such as Hospitality, Offices, Retail, Logistics, and Capital Markets, the company continues to operate as Dils, fully leveraging the strength and capabilities of the international Dils network. /ppThis dual-brand approach allows teams to combine specialized local knowledge in Residential Living with the global reach and resources of Dils across multiple sectors. Backed by scale, capital, and a long-term vision, Dils Lucas Fox is entering a phase of accelerated growth, expanding its teams and offering exposure to multiple markets and sectors across Europe. Join Dils Lucas Fox to shape the future of luxury Living Residential in Spain. /ppJoin Dils Lucas Fox and help shape the future of real estate across the continent! /ph3Purpose of the role /h3pYou will be responsible for designing, implementing, and optimizing automated communication flows across the entire customer journey, ensuring a consistent and personalized experience for both buyers and sellers. /ppYou will also act as the Marketing department’s reference point for CRM, data, KPIs, and reporting, working closely with Operations, Sales, and Data teams to support decision-making through actionable insights. /ph3Key Responsibilities /h3pbCRM, funnels customer journey /b /pulliDefine and document buyer and seller funnels in collaboration with Operations and Sales teams. /liliIdentify friction points and improvement opportunities across each stage of the funnel. /liliDesign and optimize end-to-end customer journeys across all client segments. /li /ulpbMarketing automation /b /pulliBuild and manage automated workflows to: /liliKeep clients informed in real time about their requests and status. /liliRe-engage and recover inactive or dropped leads. /liliEnsure consistent, relevant, and personalized communication across all touchpoints. /liliDefine and maintain client segmentation (PPP database). /liliEnsure messaging is tailored by segment and journey stage. /liliGuarantee data quality and CRM integrity. /li /ulpbNewsletters communication /b /pulliCoordinate the newsletter calendar with the Marketing team. /liliEnsure relevance and proper audience targeting. /liliMonitor performance, quality, and frequency of communications. /li /ulpbReporting analytics /b /pulliBuild and maintain marketing and funnel dashboards. /liliTrack KPIs: open rates, CTR, lead generation, and attributed sales. /liliMeasure customer journey performance and lead recovery rates. /liliAnalyze marketing spend efficiency and investment performance. /liliWork with the Data team on funnel reporting by channel, source, and stage. /li /ulpbData compliance /b /pulliEnsure GDPR compliance across all data and communication processes. /liliCoordinate with Legal on privacy and data governance. /li /ulh3Requirements /h3pbExperience /b /pulli3–5 years of experience in CRM, Marketing Automation, or Marketing Analytics roles. /liliExperience with CRM platforms (HubSpot, Salesforce, Dynamics 365 or similar). /liliStrong background in reporting, dashboards, and business analysis. /liliExperience in real estate or premium B2C sectors is a plus. /li /ulpbTechnical skills /b /pulliMarketing automation tools (HubSpot, Marketo, ActiveCampaign, Salesforce Marketing Cloud or similar). /liliBI tools (Power BI, Tableau, Looker or similar). /liliAdvanced Excel / Google Sheets. /liliBasic to intermediate SQL (plus). /liliEmail marketing and deliverability knowledge. /liliGDPR and data privacy understanding. /liliStrong analytical and data-driven mindset. /liliAbility to work cross-functionally with multiple teams. /liliStrong organization and project management skills. /liliProactive and improvement-oriented mindset. /li /ulpbLanguages /b /pulliSpanish: native or bilingual /liliEnglish: advanced (C1) /liliAdditional languages are a plus /liliCompetitive salary plus attractive variable compensation. /liliHybrid work – 2 remote days a week /liliEmployee Meal Ordering Benefit /liliWeekly language classes, during working hours (all paid by Lucas Fox). /liliDiscounts and incentives for well-known brands of gyms, clothing stores, sports, travel, and much more. /lili23 days holiday per year on full-time basis + 2 personal days. /liliExtensive initial ongoing training. /liliBeing part of a constantly growing company multicultural team, with endless opportunities for career development. /liliA modern, international professional working environment. /li /ulpAt Dils Lucas Fox, we celebrate bDIVERSITY /b in all its forms and are committed to fostering an inclusive, equitable, and welcoming workplace. /ppWe value the unique perspectives that people bring through their different backgrounds, cultures, genders, ages, abilities, and experiences — because we believe that diversity drives creativity, innovation, and excellence. /ppWe encourage applications from all qualified individuals, regardless of gender, sexual orientation, age, nationality, ethnic origin, religion, or disability. /p /p #J-18808-Ljbffr