Director/a de marketing
8 days ago
Castro Urdiales
ABOUT NAVILENS ¿Listo para inscribirse? Antes de hacerlo, asegúrese de leer todos los detalles pertenecientes a este trabajo en la descripción a continuación. At NaviLens, we are redefining accessibility through cutting-edge technology that empowers millions of people with visual impairments. Our unique code system is deployed across public transport networks, cultural institutions, consumer products, and smart cities in more than 40 countries. We are a mission-driven company with global momentum and a bold vision for inclusive innovation. PURPOSE OF THE ROLE To lead and scale the global marketing function at NaviLens, with a focus on strategic positioning, full-funnel demand generation, and brand leadership across accessibility, smart mobility, and inclusive innovation. This role is responsible for architecting and executing marketing strategies that drive adoption, elevate visibility, and accelerate revenue through data-driven automation and AI-powered tools. KEY RESPONSIBILITIES Strategic Marketing Leadership Design and implement the global marketing strategy aligned with NaviLens’ commercial, social impact, and technology objectives. Translate company vision into integrated marketing programs across owned, earned, and paid channels. Champion the brand identity and ensure consistent messaging across internal and external communications. Growth & Demand Generation Develop segmentation, targeting, and personalized marketing flows across verticals (e.g., transport, consumer goods, public sector). Drive multi-channel campaigns to generate qualified leads for both direct and partner sales funnels. Establish attribution models and campaign tracking for ROI optimization. Marketing Automation & AI Integration Lead the selection, implementation, and optimization of martech tools for automation, CRM integration, and AI-enabled content personalization. Oversee the creation and optimization of lead nurturing workflows using marketing automation platforms and AI-powered content generation and writing tools. Partner with tech/data teams to leverage AI/ML models for funnel analysis, audience segmentation, and predictive insights. Content & Product Marketing Oversee creation of thought leadership assets, case studies, product videos, and accessibility storytelling across media. Collaborate with Product and Deployment teams to translate technical features into user-centric benefits for diverse audiences. Enable Sales and Partners with tailored value propositions, pitch decks, and market-specific messaging. Campaign Management & Events Plan and execute high-impact marketing campaigns, including digital ads, webinars, tradeshows, and co-branded activations. Lead strategic event presence (e.g., accessibility forums, tech summits) to elevate NaviLens’ voice and forge relationships. Partner & Ecosystem Marketing Coordinate with the Partner Development Manager and Sales teams to launch co-marketing programs and partner enablement assets. Develop co-branding frameworks, joint press releases, and campaign kits tailored to partner tiers and regions. Team & Cross-Functional Collaboration Collaborate cross-functionally with Sales, Product, Deployment, and Legal to ensure marketing supports full customer lifecycle. Manage external marketing agencies, freelancers, and media partners to scale execution. REQUIREMENT • Education:, • Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field, • Experience:, • 5+ years of progressive experience in B2B/B2G marketing, ideally within tech, mobility, accessibility, or SaaS, • Proven ability to manage marketing funnel performance across top, middle, and bottom stages, using analytics to improve conversion rates at each stage. xcskxlj, • Proven experience with funnel automation, CRM integration, and AI tools (e.g., HubSpot, Salesforce, Marketo, ChatGPT, Jasper), • Demonstrated experience overseeing marketing budgets of €100,000+ annually for funnel development, automation technology, and campaign execution., • Demonstrated success in leading strategic campaigns, managing budgets, and scaling programs internationally, • Comfortable operating across multilingual and multicultural environments, • Skills:, • Strategic thinker with analytical rigor and creative flair, • Excellent communication, copywriting, and storytelling abilities, • High proficiency in digital marketing, lead gen, and performance tracking, • Bilingual in Spanish and English required; additional languages are an asset BONUS ATTRIBUTES • Passion for inclusive design, accessibility, and social impact, • Understanding of assistive technology and public procurement cycles, • Experience in high-growth or start-up environments, • Familiarity with regulatory frameworks around data privacy and digital accessibility WHAT WE OFFER: • A purpose-driven mission with measurable social impact, • Competitive salary and performance-based incentives, • A flexible work environment, • Opportunities for global exposure and innovation, • A collaborative team passionate about changing lives with technology
