Sales Manager Job Description Template
Use this template to post a Sales Manager job in minutes on Job Today! Learn more about the responsibilities, skills and requirements to include in a job description for a Sales Manager.
What is a Sales Manager?
A sales manager is responsible for driving revenue/sales at a business. They will act as a coordinator and administrator of all processes related to the sale area of a business, working closely with the marketing department. This typically involves a large staff managing, mentoring, coaching, and training. You will need to assign and distribute tasks, personally control each stage of the plan, and adjust the strategy if necessary.
Sales Manager Job Description Template
We are looking for an experienced, initiative, and creative candidate as the sales manager at Sample Company. We need a specialist who can take full control of our business product/service sales and increase our brand awareness. As the Sales Manager, you will be building your own team. This will include recruiting, training, overseeing, and leading a diverse team. You will also need to motivate the staff, monitor and asses the sales market, look for profitable sales solutions, and attract new customers. At Sample Company, we offer a competitive salary, a friendly team, and career opportunities. We are most interested in your professional growth and passion for your work. If you feel you have the ambitions and skills to become our sales manager, contact us and get your dream job!
Duties and Responsibilities
- Evaluation of the customer needs, product/service features, and competitors.
- Setting individual sales targets.
- Elaboration of the marketing strategy and a sales business plan.
- Coordinating and coaching the sales team.
- Setting discount rates and determination of price schedules.
Skills and qualifications
- Proven work experience as a sales manager, sales representative, or another similar job position.
- Bachelor’’s degree in sales, management, accounting, business, or another related field.
- Leadership skills.
- Expert knowledge of sales and marketing tools and ability to use them according to the current business goal set.
- Strong analytical skills.
Additional position options
- This is a hybrid role and you can work from home 2 days a week. If you decide to go into the office, travel and lunch will be paid for.
- Yearly bonus
- Private medical insurance
- Gym membership
- Company events
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Duties and Responsibilities
The primary role of a sales manager is to sell a product or service produced by the company. To complete this task, a sales manager has to form a sales team, guide and supervise it, and ensure the elaboration of an effective marketing strategy. The full duty and responsibility list of a sales manager:
- Evaluation of company product and/or service features.
- Assessment of customer needs and preferences.
- Setting individual sale quota and targets that relate to the main company goals.
- Development of a unique marketing strategy.
- Designing a strategic business plan.
- Planning each stage of the sales project.
- Definition of marketing tools for the promotion and sales campaign.
- Overseeing and coordinating the performance of the sales team.
- Distribution of duties.
- Cooperation with creative, accounting, and HR departments.
- Building and keeping strong, long-lasting client relationships.
- Presenting sales, revenue, and expense report and forecast to the senior management team.
- Tracking the market news and evaluation of competitors.
- Supervising the technical support of the sales plan realisation.
- Recruiting and coaching the sales team.
- Adherence to the company privacy policy.
- Dealing with customer complaints regarding a business product or service.
- Setting discount rates and determination of price schedules.
- Training of your salespeople.
Skills and qualifications
This job position involves multitasking and leading a large team. The full skill and qualification list of a sales manager:
- Proven work experience as a sales manager, sales representative, or another similar job position.
- Bachelor’’s degree in sales, management, marketing, accounting, business, or another related field.
- Continuous additional education through courses, seminars, workshops, conferences, etc. will be a plus for a job seeker.
- Experience in using CRM for managing the sales process and forecast sales.
- Strong verbal and written communication skills.
- Expert knowledge of sales and marketing tools and ability to implement them according to the business target set.
- Ability to identify sales trends and patterns.
- Excellent organisation, planning, and problem-solving skills.
- Leadership and coaching skills.
- Quick response skills.
- Ability to create turnkey marketing projects.
- Strong analytical skills.
Experience requirements
We would like to hire a job seeker with a previous work experience as a sales manager, sales representative, or another similar job position. We expect a candidate to be an experienced user of CRM and basic office software and equipment.
Education requirements
The main education requirement we have is a Bachelor’’s degree in sales, management, marketing, accounting, business, or another related field. If a candidate has taken training courses, it will be advantageous for them.
FAQ
A sales manager is a specialist responsible for running the business sales and marketing strategy. Sales managers interview and hire a sales team, assign tasks and distribute responsibilities, compare competitors’’ strategies, overview campaign results, communicate with customers via email, phone, and social media, etc. To get a sales manager job, a candidate must have a work experience in a similar job position and a Bachelor's degree in sales, marketing, or business. A sales manager job is multitasking, so a job seeker must be stress-tolerant, initiative, and attentive to details.
A sales manager ensures an increase in customer loyalty and brand awareness. The job position implies responsibilities like hiring and coaching staff, evaluating customer needs, cooperation with accounting and creative departments, customer question answering, etc.
On average, sales managers in the US get $77,160 per year.
To become a sales manager, it is necessary to get a Bachelor’’s degree in sales, marketing, business communication, management, or another similar field. Additional education like training and conferences will be a plus for a job seeker. This job position requires leadership skills, attention to detail, flexibility, and creativity. A candidate should be experienced in the use of different marketing tools. An applicant should have experience in using office equipment and software like CRM.