We are seeking a passionate and creative Marketing Executive to help drive brand engagement and expand our reach in the Chinese and global luxury markets. This role blends marketing expertise with a deep understanding of luxury fashion to attract high-net-worth clients, develop compelling campaigns, and stay ahead of industry trends.
** Key Responsibilities**
Marketing & Campaigns
Why Join Us?
** Key Responsibilities**
Marketing & Campaigns
- Develop and execute digital and offline marketing campaigns, including social media, email marketing, influencer collaborations, and event promotions.
- Tailor marketing strategies to resonate with Chinese luxury consumers and global high-net-worth individuals.
Content Creation & Brand Storytelling - Create visually striking and engaging content—including copywriting, visuals, and videos—for platforms such as WeChat, Instagram, Little Red Book (Xiaohongshu), and other digital channels.
- Ensure brand messaging aligns with luxury aesthetics and high-end clientele preferences.
Market & Trend Analysis - Monitor global fashion trends, competitor activity, and cultural insights to inform marketing strategies and stay ahead in the luxury industry.
- Provide insights on Chinese luxury consumer behavior and emerging market shifts.
Client Engagement & Collaboration - Work closely with the sales team to refine customer personas and ensure campaigns are tailored to key demographics.
- Support initiatives that enhance customer loyalty and brand prestige.
Data & Performance Optimization - Track and analyze campaign performance using Google Analytics, social media insights, and other data tools to measure effectiveness and optimize strategies.
- Adjust marketing tactics based on data-driven insights to maximize ROI.
Requirements - Education: Bachelor's degree in Marketing, Fashion, Business, or a related field.
- Experience: 1–2 years in marketing, preferably in luxury fashion or premium lifestyle industries (relevant internships also considered).
- Luxury & Fashion Knowledge: Strong understanding of high-end fashion brands, consumer behavior, and trends in both Chinese and global markets.
- Language Skills: Fluent in English (written & spoken); Mandarin and/or Cantonese proficiency is a strong plus.
- Soft Skills:
- Creative thinker with a strong eye for detail and aesthetics.
- Culturally aware and able to navigate the nuances of luxury consumer preferences.
- Strong organizational and multitasking abilities in a fast-paced environment.
Why Join Us?
- Work with a team passionate about luxury fashion and international markets.
- Gain hands-on experience in a dynamic and rapidly growing company.
- Be at the forefront of luxury marketing strategies for high-net-worth Chinese and global clients.
- Opportunity to grow within the company and refine your expertise in high-end fashion marketing.
- Experience
- Required
- Languages
- Chinese – Advanced
English – Advanced
- Employment
- Full-time
- Salary
- £31,000 – £39,000 yearly
The Avenue, BR4 0EA, West Wickham
Sales ManagerWest Wickham
Fashion • 1-10 Employees
Hiring on JOB TODAY since May, 2025
Company expanded into a wholesale-level enterprise. We offer clients a wide range of clothing, footwear, and accessories, providing personalised fashion insights and recommendations.
Three PioneersActive 14 hours ago
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