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Job Title: Business Development Executive (SOC Code: 3554) Location: Vy’s Nails, 234 Baker Street, London, NW1 5RT Employment Type: Full-Time Working hours: 37.5 hours per week Salary: £41,700 - £43,000 per year Reports To: The Director About Us Vy’s Nails is a well-established beauty salon in the heart of Baker Street, offering high-quality nail and beauty treatments in a welcoming, professional environment. With a loyal client base, experienced technicians, and a reputation for excellence, we're now looking for a dynamic Salon Manager to lead and support our growing team of 5 professionals and take our customer experience to the next level. Role Summary We are looking for a dynamic and strategic Business Development Executive to drive the commercial growth of our salon. The successful candidate will be responsible for identifying and pursuing new business opportunities, strengthening client relationships, and enhancing brand visibility across digital and physical platforms. This role is pivotal in expanding Vy's Nails’ market presence, increasing customer acquisition, and supporting strategic partnerships that align with the brand’s vision. Key Responsibilities Market Expansion & Lead Generation Identify and pursue new revenue streams, B2C and B2B (e.g. corporate packages, influencer partnerships, local collaborations) Research local market trends and competitor activity to inform strategic decision-making Generate and qualify leads via outreach, referrals, and marketing campaigns Sales & Client Relationship Management Manage relationships with prospective and existing clients to foster loyalty and repeat business Promote salon services, bespoke offerings, and seasonal campaigns through consultative selling Collaborate with front-of-house staff to develop and refine upselling techniques Brand & Marketing Strategy Work with the Director and Marketing Coordinator to plan and implement promotional activities, including social media and local advertising Drive digital growth by leveraging platforms such as Instagram, Facebook, and Fresha to increase engagement and conversion Analyse the performance of campaigns using KPIs to refine strategies for client acquisition and retention Partnership & Community Engagement Forge meaningful partnerships with local businesses, influencers, and event organisers Represent Vy's Nails at local networking events and beauty expos to build visibility and trust Develop and manage loyalty programmes, referral incentives, and exclusive offers Data, Reporting & Compliance Maintain accurate records of client interactions, conversion rates, and financial forecasts Provide regular reports on sales pipeline, conversion metrics, and campaign results to senior management Ensure business development activities adhere to relevant commercial and data regulations Candidate Requirements Proven experience in business development, sales, or marketing—preferably within the beauty, retail, or luxury service sectors Excellent interpersonal and communication skills, with a persuasive, client-focused mindset Strategic thinker with strong commercial awareness and an understanding of consumer behaviour Energetic, self-motivated, and able to work independently as well as part of a team Familiarity with salon software platforms such as Fresha is a plus Knowledge of nail and beauty industry trends is desirable but not essential What We Offer Competitive salary with potential for performance-based bonuses A supportive, friendly, and professional working environment Opportunity to shape and grow with the business Staff discounts on treatments and products 28 holiday days Job Type: Full-time Pay: £41,700.00-£43,000.00 per year Work Location: In person