Job Title: Business Development Executive (SOC Code: 3554)
Location: Vy’s Nails, 234 Baker Street, London, NW1 5RT
Employment Type: Full-Time
Working hours: 37.5 hours per week
Salary: £41,700 - £43,000 per year
Reports To: The Director
About Us
Vy’s Nails is a well-established beauty salon in the heart of Baker Street, offering high-quality nail and beauty treatments in a welcoming, professional environment. With a loyal client base, experienced technicians, and a reputation for excellence, we're now looking for a dynamic Salon Manager to lead and support our growing team of 5 professionals and take our customer experience to the next level.
Role Summary
We are looking for a dynamic and strategic Business Development Executive to drive the commercial growth of our salon. The successful candidate will be responsible for identifying and pursuing new business opportunities, strengthening client relationships, and enhancing brand visibility across digital and physical platforms. This role is pivotal in expanding Vy's Nails’ market presence, increasing customer acquisition, and supporting strategic partnerships that align with the brand’s vision.
Key Responsibilities
Market Expansion & Lead Generation
Identify and pursue new revenue streams, B2C and B2B (e.g. corporate packages, influencer partnerships, local collaborations)
Research local market trends and competitor activity to inform strategic decision-making
Generate and qualify leads via outreach, referrals, and marketing campaigns
Sales & Client Relationship Management
Manage relationships with prospective and existing clients to foster loyalty and repeat business
Promote salon services, bespoke offerings, and seasonal campaigns through consultative selling
Collaborate with front-of-house staff to develop and refine upselling techniques
Brand & Marketing Strategy
Work with the Director and Marketing Coordinator to plan and implement promotional activities, including social media and local advertising
Drive digital growth by leveraging platforms such as Instagram, Facebook, and Fresha to increase engagement and conversion
Analyse the performance of campaigns using KPIs to refine strategies for client acquisition and retention
Partnership & Community Engagement
Forge meaningful partnerships with local businesses, influencers, and event organisers
Represent Vy's Nails at local networking events and beauty expos to build visibility and trust
Develop and manage loyalty programmes, referral incentives, and exclusive offers
Data, Reporting & Compliance
Maintain accurate records of client interactions, conversion rates, and financial forecasts
Provide regular reports on sales pipeline, conversion metrics, and campaign results to senior management
Ensure business development activities adhere to relevant commercial and data regulations
Candidate Requirements
Proven experience in business development, sales, or marketing—preferably within the beauty, retail, or luxury service sectors
Excellent interpersonal and communication skills, with a persuasive, client-focused mindset
Strategic thinker with strong commercial awareness and an understanding of consumer behaviour
Energetic, self-motivated, and able to work independently as well as part of a team
Familiarity with salon software platforms such as Fresha is a plus
Knowledge of nail and beauty industry trends is desirable but not essential
What We Offer
Competitive salary with potential for performance-based bonuses
A supportive, friendly, and professional working environment
Opportunity to shape and grow with the business
Staff discounts on treatments and products
28 holiday days
Job Type: Full-time
Pay: £41,700.00-£43,000.00 per year
Work Location: In person
234 Baker Street, NW1 5RT, London
Beauty salon • 1-10 Employees
Hiring on JOB TODAY since August, 2025
Welcome to TBNN Limited trading as Vy's Nails, where beauty meets relaxation, and every detail is crafted with care. Located on Baker Street, right next to London's famous Regent's Park, we specialise in providing professional nail care.
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