Marketing Manager
2 months ago
£51000–£55000 yearly
Full-time
London
Role Overview SFASHION LTD, a UK-registered fashion and luxury business operating from London and trading under the brand Annilux, operates within the luxury fashion sourcing, distribution, and personal shopping sector, serving international markets with a particular focus on Asia. Within this business context, the UK Marketing Manager is responsible for brand positioning, marketing strategy development, platform partnership management, and cross-border market coordination within the UK and European legal and commercial framework. The role is strategy-led, with a strong focus on partnership management and compliance, and supports the Company’s international business development, particularly in relation to the Chinese market. Key Responsibilities • Develop and implement Annilux’s overall brand strategy across the UK and global markets, • Coordinate Annilux’s content across international channels, including the company website, social media platforms, and partner-led marketing activities, • Research target markets, particularly Mainland China and other Asian markets, analysing customer behaviour, consumer trends, and luxury purchasing preferences, • Prepare monthly and quarterly market analysis reports and provide recommendations for strategic optimisation, • Act as the company’s primary external point of contact in the UK for marketing collaboration and brand promotion purposes;, • Manage relationships with international luxury e-commerce platforms, such as NET-A-PORTER and MR PORTER, • Liaise with platform Personal Shopping Teams to support client introduction and order execution processes, • Work collaboratively with internal execution teams or external partners to continuously optimise the customer experience, • Plan and execute marketing campaigns, taking responsibility for the design and production of marketing content and promotional materials, and oversee their distribution across relevant channels to ensure brand consistency and regulatory compliance Who We Are Looking For • Proven experience in marketing management, with responsibility for brand positioning and marketing strategy development, • Strong understanding of the luxury fashion or premium consumer sector, • Experience managing international marketing activities across multiple channels, including websites, social media, and partner-led campaigns, • Demonstrated ability to conduct market research and analyse consumer behaviour, particularly in relation to Mainland China and other Asian markets, • Experience working with global luxury e-commerce platforms or platform-based partnership models, • Ability to manage external partnerships and act as a primary point of contact for business and collaboration matters, • Experience planning, executing, and overseeing marketing campaigns and promotional activities, • Capability to ensure brand consistency and regulatory compliance across all marketing outputs, • Fluency in Chinese (Mandarin) and strong cross-cultural communication skills, • Ability to operate independently within a small team environment and take ownership of marketing functions