Marketing Executive
2 months ago
Croydon
Permanent – Full Time £24,000 – £27,000 DOE + Bonus Croydon, London Business: emap Brands: AV Magazine, Packaging News, Electronics Weekly, Motor Trader, Independent Retail News and DFNI Base Location: Croydon, London, Hybrid Employment Type: Full-time, Permanent Salary: £24,000 – £27,000 DOE + Bonus Overall Purpose of the Role: The Marketing Executive will support the marketing team in executing marketing strategies and campaigns to drive audience engagement and lead generation for emap’s Emerald division. The role involves creating, implementing, reporting and continuously improving email marketing, social media marketing, web marketing and event marketing campaigns. It also involves creating copy and basic design assets and lead generation campaigns to promote the sales of our brands’ ad media packages. The ideal candidate will have experience in publishing, preferably B2B publishing, and will be adept at organising participation in trade fairs. Strong organisational skills are essential for managing personal tasks and coordinating the activities of a small team (with broad support from the Head of Marketing and Subscription Marketing Manager). This role covers the marketing of leading brands within the portfolio, which currently includes AV Magazine, Packaging News, Electronics Weekly, Motor Trader, Independent Retail News and DFNI. These titles are controlled circulation (free) subscriptions and as the Marketing Executive, you will be responsible for the growth in free subscriptions and engagement across the brands. The brand extensions include events and bespoke “client solutions”. You will work closely with the sponsorship team on the client solutions to provide marketing support. The mix includes webinars, reports, round tables, meetings, and some events. As the Marketing Executive you will create award-winning marketing campaigns to drive exponential growth in subscriber numbers, increase web engagement from subscribed and non-subscribed users, increase the share of subscribed traffic over overall traffic, increase reach, engagement and click-through from emails and social media. Retention of our existing subscriber base is an important part of this role. You will need creative flair and exceptional analytical skills to be able to determine which channels will yield the best returns. Titles in the portfolio can change depending on the needs of the business. Key responsibilities: Develop and execute email marketing campaigns to engage and grow the audience. Manage social media marketing efforts across various platforms. Create compelling copy and basic design assets for marketing materials. Plan and implement marketing and lead generation campaigns. Coordinate and review the tasks of a small marketing team. Organise and manage participation in trade fairs and industry events. Monitor and analyse campaign performance to optimise results. Collaborate with internal teams to ensure cohesive marketing strategies. Drive subscriber acquisition, and engagement performance Measure and review performance within key ROI and KPI criteria to increase lead generation, conversion, and retention rates. Create compelling, needs-based campaigns that articulate the value of our brands and the brand propositions, working within brand guidelines. Use multi-channel media, including on and offline. Ensure subscriptions are represented across all the relevant platforms: events – awards\conferences webpages\bespoke events. Ensure promotional collateral is available at all key internal and external events. Work with external agencies including PPC and design. Use all relevant internal channels to cross-promote subscriptions and events. Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.) to pro-actively manage the customer base. Co-ordinate activity across multiple channels including email, web, print, events, and social media to ensure consistency of message. Develop customer data builds, usage, and analytics to increase effective targeting, response/ conversion rates (an ability to interrogate date – segment, analyse). Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns. Work with editorial, data, digital, insight, retention, and corporate teams to use all tools, techniques, and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points. Skills and experience: Proven academic or accredited professional course covering all marketing areas, including a keen understanding of email, social, web, SEO, PPC marketing, content marketing, purchase behaviour, online user behaviour, online engagement behaviour, online user experience, lead generation Proven experience in email marketing and social media marketing. Strong copywriting and basic design skills. Experience in planning and executing marketing campaigns. Background in publishing, with a preference for B2B publishing. Experience in organising and managing participation in trade fairs. Proficiency in marketing analytics and performance tracking tools. Proven experience organising, monitoring and reviewing tasks and workload for self and others. Proven track record in direct marketing. Experience of working within a data-focused environment, ideally within publishing, where you will have gained experience in target-driven marketing. Excellent verbal and written communication skills. Strong analytical skills and use of excel/data packages, at an intermediate level. Excellent understanding of database structure. Understanding of web analytics (professional familiarity with Google Analytics 4 essential, including creating and editing complex reports and explorations). Campaign management and digital marketing experience in B2B. Excellent understanding and direct experience of acquisition and renewals of B2B publications for print and digital publications. Core competencies: Excellent organisational and time management skills. Strong communication and interpersonal skills. Ability to work independently and as part of a team. Creative thinking and problem-solving abilities. Attention to detail and a high level of accuracy. Possess a great knowledge of online audience behaviours. Creative and innovative mindset, striving for improvement and efficiency. Ability to review existing challenges and generate fresh solutions. Personal Attributes: Proactive and self-motivated Adaptable and open to learning new skills. Enthusiastic and passionate about marketing. Ability to thrive in a fast-paced environment. Strong work ethic and commitment to achieving goals. Collaborative team player. Analytical with the ability to read and interpret data. Innovative and creative. Extremely well organised with the ability to manage and prioritise a diverse workload effectively meeting tight deadlines. Strong interpersonal skills with the ability to Build positive relationships cross functionally, and at all levels. What we offer Learning & Development: At emap, we believe that employee learning and development are the key drivers of our success. To ensure continuous growth and meet the ever-changing demands of the workplace, we provide an environment that fosters continuous development for our employees. Our employees are encouraged to identify their areas of personal and professional development aligned with our strategic areas, including management development, health, safety & wellbeing, sales, event management, marketing strategy, editorial, and information technology. We have a structured framework designed to help equip our employees with the necessary knowledge, skills, and behaviours to excel in their job roles, contributing to achieving our organisational objectives. To support our employees’ career development, we have designed specialised programs, as well as other stand-alone role-specific and generic courses, under the emap academy. Benefits: emap is part of Metropolis Group. Together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees. 25 days of annual leave, with the option to buy or sell additional days. One additional day of annual leave per year- Celebration Day. Health plan Life assurance Private virtual GP access Seasonal flu jabs available at the office. Continuous learning & development opportunities. In-house Excellence Awards and other innovation projects. Cycle-to-work scheme Discounted gym memberships Retail discount vouchers Rail season ticket loans Pension scheme One paid volunteer day per year Annual Summer & Winter Celebrations Work from home during August Income protection and more Privacy: Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept. Diversity and Inclusion: We are an equal opportunity employer and value diversity and inclusion. All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status. How to apply: Please submit your CV and covering letter. Due to the volume of applications, we receive, we are unable to give individual feedback at the application stage, however if you are successfully shortlisted, you will be contacted within 10 working days of your application
