JOB TODAY logo

Paid Social Media Specialist - Franchise Development - Steak n' Shake - Indianapolis

Information Technology

June 11, 20264 views

Paid Social Media Specialist


Franchise Development | Marketing & Digital Performance


Based in Indianapolis, IN or San Antonio, TX


Purpose & Impact


The Paid Social Media Specialist is responsible for driving qualified franchise leads, website traffic, and franchise sales pipeline growth through targeted, budget-controlled paid social media campaigns.


This role focuses on leveraging platforms like Meta (Facebook/Instagram), TikTok, and LinkedIn to attract high-quality prospective franchise partners, generate inbound interest, and convert that interest into actionable leads for the franchise development team.


Working at the intersection of marketing, analytics, and franchise development , this role directly impacts Steak 'n Shake's growth by ensuring marketing investments produce high-quality candidates and measurable pipeline results.


* * *


What You'll Do


Lead Generation & Campaign Execution


  • Plan, launch, and optimize paid social campaigns designed to generate qualified franchise leads
  • Build and manage campaigns across Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager and similar platforms
  • Develop targeted audience strategies to reach prospective franchise owners based on demographics, interests, and behaviors
  • Optimize campaigns to drive website traffic to franchise landing pages and lead capture funnels

Strategy & Funnel Optimization


  • Develop and execute paid media strategies focused on lead generation and conversion across the franchise development funnel
  • Optimize the full funnel---from ad click to landing page to lead submission---to improve conversion rates
  • Partner with franchise development to align targeting with ideal candidate profiles (financial qualifications, geography, experience)

Budget & Performance Management


  • Manage and allocate advertising budgets to maximize Return on Ad Spend (ROAS) and minimize Cost Per Lead (CPL)
  • Continuously optimize campaigns to improve conversion rates, lead quality, and cost efficiency
  • Scale high-performing campaigns while maintaining disciplined budget control

Analytics & Reporting


  • Analyze campaign performance using key metrics including CPL, CPA, CTR, CPC, conversion rates, and ROAS
  • Track and report on lead volume, lead quality, and pipeline contribution
  • Provide regular performance updates with actionable insights to improve campaign effectiveness and lead generation outcomes
  • Partner with franchise development to connect marketing performance to pipeline progression and signed franchise agreements

A/B Testing & Continuous Improvement


  • Design and execute A/B tests across ad creatives, messaging, audience targeting, and landing pages
  • Continuously refine campaigns to improve lead quality, conversion rates, and cost efficiency

Creative & Messaging Development


  • Collaborate with internal teams or external partners to develop compelling, conversion-focused ad creative
  • Craft messaging that resonates with prospective franchisees, highlighting the value proposition, financial opportunity, and brand strength
  • Ensure all creative aligns with brand standards while driving engagement and action

Platform & Tracking Optimization


  • Utilize tools such as Meta Pixel, Google Tag Manager, and Google Analytics to track user behavior and lead conversions
  • Ensure accurate tracking, attribution, and reporting of lead generation performance
  • Implement retargeting strategies to re-engage interested prospects and improve conversion rates

* * *


What You Bring


  • 2--5+ years of experience managing paid social media campaigns focused on lead generation and conversion
  • Proven track record of driving qualified leads and measurable pipeline results
  • Hands-on experience with Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager
  • Strong understanding of performance marketing metrics including Cost Per Lead (CPL), Cost Per Acquisition (CPA), CTR, CPC, conversion rates, and ROAS
  • Proficiency in Microsoft Excel and familiarity with Google Analytics and tracking tools
  • Strong analytical skills with the ability to optimize campaigns based on performance data
  • Ability to write compelling, conversion-focused ad copy tailored to target audiences
  • Highly detail-oriented with strong organizational and problem-solving skills
  • Comfortable working in a fast-paced, results-driven environment
  • Demonstrates ownership, accountability, and a performance mindset

* * *


Preferred Qualifications


  • Experience in franchise development, lead generation, or B2B marketing
  • Experience in multi-unit, retail, or QSR environments
  • Certifications such as Meta Blueprint or Google Ads Certification
  • Experience with landing page optimization and conversion rate optimization (CRO)
  • Familiarity with CRM systems and lead tracking processes
  • Basic video editing or creative development experience for digital ads

* * *


Why Join Steak 'n Shake


Steak 'n Shake is focused on accelerating franchise growth through disciplined, performance-driven marketing. In this role, you will directly influence how marketing investments translate into qualified franchise candidates and signed agreements.


This is a high-impact role where success is clearly measurable---you'll own the engine that fuels franchise growth.

  • Experience
    Required
  • Employment
    Full-time

pin icon107 South Pennsylvania Street, Wholesale District, 46204, Indianapolis

icon
Social Media SpecialistIndianapolis

Hiring on JOB TODAY since April, 2026

Tammy B. avatar icon
Tammy B.Active 2 days ago
Are you hiring?

Post a job and hire

Hire now

More jobs from this company

Similar jobs

Related searches in Indianapolis