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  • Paid Social Media Specialist - Franchise Development
    Paid Social Media Specialist - Franchise Development
    7 hours ago
    Full-time
    Wholesale District, Indianapolis

    Paid Social Media Specialist Franchise Development \| Marketing \& Digital Performance Based in Indianapolis, IN or San Antonio, TX Purpose \& Impact The Paid Social Media Specialist is responsible for driving qualified franchise leads, website traffic, and franchise sales pipeline growth through targeted, budget-controlled paid social media campaigns. This role focuses on leveraging platforms like Meta (Facebook/Instagram), TikTok, and LinkedIn to attract high-quality prospective franchise partners, generate inbound interest, and convert that interest into actionable leads for the franchise development team. Working at the intersection of marketing, analytics, and franchise development , this role directly impacts Steak 'n Shake's growth by ensuring marketing investments produce high-quality candidates and measurable pipeline results. What You'll Do Lead Generation \& Campaign Execution • Develop targeted audience strategies to reach prospective franchise owners based on demographics, interests, and behaviors Strategy \& Funnel Optimization • Optimize the full funnel---from ad click to landing page to lead submission---to improve conversion rates, • Partner with franchise development to align targeting with ideal candidate profiles (financial qualifications, geography, experience) Budget \& Performance Management • Scale high-performing campaigns while maintaining disciplined budget control Analytics \& Reporting • Provide regular performance updates with actionable insights to improve campaign effectiveness and lead generation outcomes A/B Testing \& Continuous Improvement • Design and execute A/B tests across ad creatives, messaging, audience targeting, and landing pages Creative \& Messaging Development • Collaborate with internal teams or external partners to develop compelling, conversion-focused ad creative, • Ensure all creative aligns with brand standards while driving engagement and action Platform \& Tracking Optimization • Implement retargeting strategies to re-engage interested prospects and improve conversion rates What You Bring • Strong analytical skills with the ability to optimize campaigns based on performance data, • Ability to write compelling, conversion-focused ad copy tailored to target audiences, • Highly detail-oriented with strong organizational and problem-solving skills, • Comfortable working in a fast-paced, results-driven environment, • Demonstrates ownership, accountability, and a performance mindset Preferred Qualifications • Familiarity with CRM systems and lead tracking processes, • Basic video editing or creative development experience for digital ads Why Join Steak 'n Shake Steak 'n Shake is focused on accelerating franchise growth through disciplined, performance-driven marketing. In this role, you will directly influence how marketing investments translate into qualified franchise candidates and signed agreements. This is a high-impact role where success is clearly measurable---you'll own the engine that fuels franchise growth.

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  • Instructional Designer
    Instructional Designer
    7 hours ago
    Full-time
    Wholesale District, Indianapolis

    Instructional Designer (QSR / Operations Training) Location: Remote/Hybrid in a main Steak n Shake Market Department: Learning Development Reports to: VP Training Steak n Shake is seeking an experienced Instructional Designer to create engaging, performance-driven training for our restaurant and corporate teams. This role partners closely with Operations and cross-functional teams to deliver learning that improves execution, guest experience, and retention. This position is ideal for a learning professional who combines strong instructional design expertise with an understanding of quick-service restaurant (QSR), retail, or hospitality operations. Responsibilities • Design and develop eLearning, instructor-led training, and job aids for frontline and leadership roles, • Apply adult learning theory and instructional design models (ADDIE, SAM), • Align training with operational initiatives, menu changes, and promotions, • Develop and manage content in the LMS; incorporate video and interactive learning, • Evaluate training effectiveness using feedback, LMS data, and field metrics, • Partner with Operations to pilot, refine, and roll out training programs, • Visiting restaurants to observe operations, validate effectiveness, and gather feedback Qualifications • Bachelor's degree in Instructional Design, Education, or related field, Master's degree a plus, • 5+ years instructional design experience (QSR, retail, or hospitality preferred), • 5+ years' experience training frontline hourly teams and managers, • Proficiency (3-5 years' experience) with eLearning tools (Articulate Storyline/Rise, Camtasia, Canva, Adobe, Vyond), • Strong communication, project management, and stakeholder collaboration skills with proven ability to meet deadlines, • Data driven mindset with the ability to evaluate learning impact using Kirkpatrick type frameworks, • Knowledge of food safety standards, QSR standards, and hospitality principles Additional Details • You are in one of the following areas: Indianapolis, Cincinnati, Nashville, St. Louis, Atlanta, Tampa, Orlando, • Average 5% travel for field observation, analysis, and implementation evaluation, • Passion for operational excellence and learner-centered design, • Role is fast-paced, operations-driven with high visibility and impact, • Opportunity to directly influence guest experience, team performance/retention About Steak n Shake Steak 'n Shake is a classic American brand born on Route 66 in 1934. We are the creators of the Steakburger, extraordinary homemade milkshakes, and famous beef tallow fries. We use higher quality ingredients. We care about our people by proudly being the maximum wage employer. We seek to lead in food quality and service and embrace leading technologies such as Bitcoin. We are proud to be an American company. #TBCorp

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