Creative Director
2 days ago
Paterson
Job Title: Creative Director – Jersey Shore Wave Women’s Tackle Football Location: New Jersey Position Type: Part-Time / Volunteer Role (with future growth potential) Start Date: Immediately Season Runs: March – July (with year-round responsibilities) The Jersey Shore Wave, New Jersey’s premier professional women’s tackle football team and a proud member of the Women’s National Football Conference (WNFC), is looking for a Creative Director to help shape the voice, presence, and growth of our franchise from the ground up. This is a unique opportunity to join a mission-driven startup team at the intersection of women’s sports, community empowerment, and professional football. As we build our foundation, the Creative Director will play a key role in bringing our brand to life across digital platforms, grassroots activations, and game day experiences. Responsibilities: • Brand Identity & Storytelling: Maintain and evolve the Jersey Shore Wave visual identity, voice, and storytelling across all platforms to ensure consistency and strong emotional connection with fans, • Creative Campaign Development: Develop seasonal campaigns for ticket sales, sponsorship promotions, community initiatives, and player storytelling, • Digital Content & Social Media Management: Oversee content planning, creation, and publishing across social media, email marketing, and website. Collaborate with graphic designers, photographers, and media partners, • Digital Growth & Performance Tracking: Monitor engagement metrics across social media and digital platforms, using insights to refine creative strategy and grow the team’s audience and fan engagement, • Photo & Video Direction: Direct creative vision for photo and video content, including but not limited to pre-game hype reels, behind-the-scenes-footage, post-game highlights, and game-day graphics, • Fan Experience & Game Day Presentation: Lead the visual and emotional tone of the in-stadium experience, including jumbotron graphics, team intros, signage, on-field visuals, and venue branding. Develop fan activations and interactive experiences that leave a lasting impression, • Game Day Coverage: Oversee or coordinate real-time game-day content including live social media updates, highlight clips, photography, and postgame recap materials, • Player & Community Storytelling: Develop content highlighting players, community initiatives, and the mission of women’s tackle football, • Merchandising: Create apparel and design products that reflect the brand and appeal to the fanbase, • Creative Growth: Grow the Creative organization by bringing in graphic designers, social media managers, copywriters, web designers, photographers, and videographers Conditions of Work: • The Creative Director role should remain poised in public speaking, with the ability to think critically and confidently under various circumstances, • This role typically requires 5–10 hours per week during the offseason and 10–15 hours per week during the season, depending on content needs and upcoming events, • Game day availability is expected for home games to support content creation and fan experience initiatives, • Must be located in or willing to travel to New Jersey on a regular basis as needed Ideal Qualifications: • College Degree in Business with Focus/Specialization in Creative/Marketing, Communications, or Advertising (MBA preferred), • Minimum of 5 years experience in a creative/social/marketing related field (ideally more), • Experience with Professional sports organization(s), • Understanding of a start-up business environment and ability to effectively operate within it, • Passion for women’s sports and a commitment to building opportunity and equity through football, • Strong communication, leadership, and organizational skills, • Must be located in or willing to travel to New Jersey regularly (priority given to local candidates) Reporting Structure: • Reports to: Team Owner / Team President, • Works closely with: Marketing, Public Relations, Game Day Operations, and Sponsorship teams, • Oversees: Volunteer creative staff including graphic designers, photographers, videographers, and social media contributors What You'll Gain • Opportunity to shape the creative direction of a professional sports franchise, • Build a portfolio of high-impact sports marketing work, • Work directly with leadership in a growing national women’s sports league, • Potential for future paid opportunities as the organization grows About the WNFC • The Women's National Football Conference is the premier women’s football (American) league in the U.S., featuring the highest level of competition and visibility in the sport. The WNFC is committed to showcasing the talent, athleticism, and leadership of women in football.