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Senior Manager of Field Marketing

9 April 2025•236 views

Expires in 19 days

Botify’s leading agentic AI search technology and seasoned experts ensure every brand has the power to be found, both in traditional and AI search. With one powerful platform, brands achieve visibility, relevance, and greater control across Google, Bing, ChatGPT, Perplexity, and more.
Botify’s technology powers agentic workflows, AI-driven recommendations, and automated cross-platform indexation and deployment. Brands maximize visibility wherever consumers, bots, and AI agents search, protecting and capturing revenue across all search platforms.
Trusted by 500+ leading brands including Macy’s, Levi’s, Farfetch, the New York Times, and Marks & Spencer, Botify drives digital discovery, sustained profitability, productivity, and brand authority in an AI-first world.
Industry research shows that women and those in traditionally underrepresented groups generally don't apply to jobs unless they check all the boxes for the role. If you feel strongly that you have what it takes for this role but don't check 100% of the boxes - that's okay - we encourage you to apply anyway and highlight what you can bring to the table!
Role Overview
As a pivotal member of our business development team, you will play a crucial role in identifying new business opportunities and building relationships with prospective clients. Your efforts will help to expand our company's reach and drive sales success.
Your responsibilities:

Utilize your expertise in digital and event marketing, along with your understanding of marketing channels, to actively spearhead fully integrated marketing campaigns harnessing email, digital, content, and events channels creatively and cost-effectively, aiming to generate high-quality leads.
Collaborate closely with the EMEA field marketing team to leverage efficiencies and ensure a seamless experience for our global customers and prospects.
Implement our ABM strategy, tailoring it to diverse account tiers and buyer personas, employing a range of marketing channels such as events, digital, social media, direct mail, and phone outreach.
Deal Acceleration: Identify and craft tailored content in conjunction with both online and offline events to facilitate the progression of prospects along the buyer's journey, ultimately boosting win rates. Foster a local, personalized approach to thought leadership and customer executive collaboration, focusing on SEO as a key asset in the marketing tech stack.
Support our regional customer marketing initiatives, including hosting networking events, coordinating customer welcome series, and helping to maintain the pipeline of customer speakers, testimonies, and success stories. This includes managing global experiences such as our annual summit, webinars, and other bespoke activations.
Partnerships and Networking: Forge relationships between internal stakeholders with key senior industry contacts, customers, and third parties to maximize our brand impact.
Monitor and report on the performance of marketing initiatives, including inbound, providing insights and recommendations for continuous improvement working closely with the Integrated Marketing team and SDR Leadership.
Oversee regional field budget, invoicing, and allocation of marketing activities.
Collaborate heavily with external teams, including sales, product, and customer success, to ensure seamless alignment and execution of marketing initiatives to reach shared goals and KPIs.
Work with the Revenue Operations team to create and regularly review reports and analyze marketing funnel success metrics as they relate to events.
Handle branded merchandise, including strategy, merchandise development, procurement, inventory management, and distribution.

Your qualifications:

6+ years experience in a B2B field marketing and demand gen role at an innovative, fast-paced SaaS technology company.
Demonstrated proficiency in effectively utilizing Brand, Digital, and Content marketing strategies within B2B sales funnels, incorporating them strategically to enhance lead generation, nurture leads, and drive 360-degree conversions. Content and email marketing skills are required.
Experience executing full-scale events including third-party sponsorships and tradeshows, community-building owned events, partner events, customer marketing events, and more.
Experience marketing to multiple personas within enterprise and midmarket companies in retail, publishing, and travel. Knowledge of the retail and e-commerce industry is preferred but not necessary.
Experience using sales and marketing technologies such as Salesforce, Hubspot, and basic understanding of SEO is a plus.
Able to travel domestically and internationally when required.
Self-motivated and proactive with a strong drive for results and a passion for continuous learning and improvement.
You are an expert negotiator skilled at managing contracts with hotels and vendors to achieve the greatest value.
You have a demonstrated ability to be poised and effective during high-pressure situations and can anticipate issues and have (or quickly develop) contingency plans.
Ability to collaborate in a highly matrixed global organization. Strength working well with a wide range of cross-functional teams, including Sales, Marketing, C-level leaders, and other key stakeholders. While this role leads the North American Field, a global mindset is required.
This role is located in New York City and presence in the office is required 3 days a week.

Hiring Process:
30’ with the Talent team
45’ with 2 members of our Global Brand & Experience Team
30’ with the hiring manager
30' with a member of the Revenue team
60’ panel with global marketing team leadership
What we offer:
Unlimited Time Off
11 company holidays
16 weeks of parental leave
Summer Fridays
ClassPass Subscription
Team building events and initiatives
Flexible work policy
Commuter benefits
401k
Health and Wellness perks
We are proud to be an equal-opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.