Ventas - SALUDELITE

Compensation Type: Yearly Highgate Hotels: Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle. . Location: Midtown convenience. Classic hospitality. Complete comfort. A celebrated past. It all comes together at the Park Central New York Hotel – located squarely amidst New York’s most popular sights and hotels in Midtown Manhattan. Our mix of exciting amenities pay homage to our glamorous past, while presenting a modern spin on the hotel’s electrifying environment. Guests will delight in escaping the hectic city life to bask in the stylish Park Central New York. Overview: The Complex Business Travel Sales Manager is responsible for effectively and proactively identifying, soliciting, and becoming familiar with all accounts in his/her market segments. He/she is also responsible for prospecting, closing, and maximizing performance of assigned accounts/territory to positively impact hotel revenues. Responsibilities: • Proactively drive top line revenue for transient sales segments to include volume transient & consortia for primary hotels through customer acquisition and development strategies and tactics., • Identify and research potential accounts/clients and prospect for new business opportunities, generate leads, and set up meetings/presentations with clients, buyers, influencers, and agencies that will keep the hotels pipeline consistently full of opportunities., • Manage annual account rate negotiations requests for proposal through required RFP platforms., • Maintain and participate in an active sales solicitation program., • Regularly contact existing accounts based on the tracing frequencies of the Account Coverage Program., • Meet or exceed sales solicitation call goals as assigned by the Director of Sales & Marketing., • Invite clients to the hotel for entertainment, lunches, tours and site inspections as appropriate., • Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property., • Initiate and follow up on leads., • Handle inquiries as part of Inquiry Day Program., • Monitor production of all top accounts and evaluate trends within your market., • Meet or exceed set goals., • Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing occupancy and Average Daily Rate (ADR)., • Meet and greet onsite contacts and travelers to garner and foster relationships, loyalty, and new opportunities., • Conduct outside sales calls 2-3 days per week, • Entertain clients as appropriate., • Abide by Prime Selling Time (PST)., • Use your property’s computerized sales management system to manage the hotel’s business, including (but not limited to) generating reports, entering business, blocking space, building accounts, and logging activities., • Assist in the preparation of required reports in a timely manner., • Assist in implementing special promotions relating to direct sales segments, i.e. events, sales blitzes, etc., • Participate in industry trade shows and events which may require out of market travel., • Develop networking opportunities through active participation in community and professional associations, activities and events., • Develop a complete knowledge of company sales policies and SOPs and ensure knowledge of and adherence to those policies by the sales team., • Attend daily Highgate Hotel Business Review (HHBR) meeting., • Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations., • Operate the Sales Department within established sales expense budget., • Participate in required M.O.D. and Saturday office coverage as needed and scheduled. Qualifications:, • College course work in related field helpful., • At least 2 years sales experience in a hotel or a related field preferred., • High School diploma or equivalent required., • Must be skilled in Windows, Company approved spreadsheets and word processing., • Long hours sometimes required., • Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects., • Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous and service oriented manner., • Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests., • Must be able to multitask and prioritize departmental functions to meet deadlines., • Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner., • Attend all hotel required meetings and trainings., • Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary., • Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives., • Must be able to maintain confidentiality of information.

Overview: New Business Development / Media Strategist / Account Executive Salem Media – New York City Overview Salem Media of New York, home of WMCA 570am, WNYM 970am and Salem Surround, seeks an aggressive Business Development Hunter and New Business Acquisition Specialist to join our dynamic sales team. We need a relentless prospector who thrives on the hunt for direct small to medium-sized new business opportunities both locally and nationally while possessing deep digital product expertise to deliver innovative solutions that drive advertiser success. The ideal candidate is a voracious prospector who combines the tenacity of a seasoned business hunter with comprehensive digital marketing knowledge. You will be responsible for aggressively pursuing and securing new accounts while deepening your knowledge of Salem’s multi-media marketing solutions including radio, digital, podcasting, event sales, etc. Success in this role requires an insatiable appetite for new business development, coupled with the strategic digital expertise to identify and solve complex advertiser challenges through our comprehensive solution suite. Responsibilities: New Business Development & Prospecting • Aggressively hunt and prospect for local and regional business opportunities with relentless focus on new account acquisition, • Voraciously pursue new business leads through cold calling, networking, referrals, and strategic market penetration, • Demonstrate exceptional prospecting tenacity to reach decision makers, secure meetings, and build robust new business pipeline, • Leverage deep digital product knowledge to architect customized marketing solutions that address specific advertiser pain points, • Demonstrate mastery of digital marketing ecosystem including SEM, SEO, programmatic display, OTT/CTV, social media advertising, email marketing, chat solutions, and website development, • Position and present digital solutions strategically to showcase measurable ROI and competitive advantages, • Conduct thorough needs analysis to uncover client challenges and match them with precise digital solutions, • Create and deliver compelling, data-driven presentations that demonstrate how our digital products solve advertiser problems, • Exceed monthly, quarterly, and annual new business acquisition goals while maintaining existing account growth, • Proven track record as a new business hunter with demonstrated ability to consistently exceed sales goals in competitive markets, • Voracious prospecting mentality with history of building substantial new business pipelines from scratch, • Relentless pursuit of new opportunities with ability to handle rejection and maintain high activity levels, • Deep, demonstrable knowledge of digital advertising products and their strategic application across various business verticals, • Proven success selling comprehensive digital solutions including SEM, SEO, programmatic display, OTT/CTV, social media, email marketing, chat platforms, and website development, • Ability to consultatively position digital products as strategic business solutions rather than commoditized services, • Expert-level understanding of business categorization for targeted prospecting and solution matching, • Exceptional needs analysis capabilities with ability to uncover hidden client challenges and opportunities, • Superior presentation and communication skills for both individual and group settings, • Strategic marketing strategy development experience for local and regional client portfolios, • Professional appearance and business acumen appropriate for C-suite level interactions, • Unmatched drive for new business acquisition combined with sophisticated digital marketing expertise, • Hunter mentality with consultant-level product knowledge to provide strategic advertiser solutions, • Aggressive prospecting abilities paired with analytical solution-matching capabilities Benefits: • Competitive pay structure based on experience, • Health, dental, vision and life insurance, • Matching 401k retirement plan #advertising #sales #media #broadcast #radio #digital #marketing #HP1 Compensation: $80k-100k salary, plus commission and bonus opportunities

Overview: New Business Development / Media Strategist / Account Executive Salem Media – New York City Overview Salem Media of New York, home of WMCA 570am, WNYM 970am and Salem Surround, seeks an aggressive Business Development Hunter and New Business Acquisition Specialist to join our dynamic sales team. We need a relentless prospector who thrives on the hunt for direct small to medium-sized new business opportunities both locally and nationally while possessing deep digital product expertise to deliver innovative solutions that drive advertiser success. The ideal candidate is a voracious prospector who combines the tenacity of a seasoned business hunter with comprehensive digital marketing knowledge. You will be responsible for aggressively pursuing and securing new accounts while deepening your knowledge of Salem’s multi-media marketing solutions including radio, digital, podcasting, event sales, etc. Success in this role requires an insatiable appetite for new business development, coupled with the strategic digital expertise to identify and solve complex advertiser challenges through our comprehensive solution suite. Responsibilities: New Business Development & Prospecting • Aggressively hunt and prospect for local and regional business opportunities with relentless focus on new account acquisition, • Voraciously pursue new business leads through cold calling, networking, referrals, and strategic market penetration, • Demonstrate exceptional prospecting tenacity to reach decision makers, secure meetings, and build robust new business pipeline, • Leverage deep digital product knowledge to architect customized marketing solutions that address specific advertiser pain points, • Demonstrate mastery of digital marketing ecosystem including SEM, SEO, programmatic display, OTT/CTV, social media advertising, email marketing, chat solutions, and website development, • Position and present digital solutions strategically to showcase measurable ROI and competitive advantages, • Conduct thorough needs analysis to uncover client challenges and match them with precise digital solutions, • Create and deliver compelling, data-driven presentations that demonstrate how our digital products solve advertiser problems, • Exceed monthly, quarterly, and annual new business acquisition goals while maintaining existing account growth, • Proven track record as a new business hunter with demonstrated ability to consistently exceed sales goals in competitive markets, • Voracious prospecting mentality with history of building substantial new business pipelines from scratch, • Relentless pursuit of new opportunities with ability to handle rejection and maintain high activity levels, • Deep, demonstrable knowledge of digital advertising products and their strategic application across various business verticals, • Proven success selling comprehensive digital solutions including SEM, SEO, programmatic display, OTT/CTV, social media, email marketing, chat platforms, and website development, • Ability to consultatively position digital products as strategic business solutions rather than commoditized services, • Expert-level understanding of business categorization for targeted prospecting and solution matching, • Exceptional needs analysis capabilities with ability to uncover hidden client challenges and opportunities, • Superior presentation and communication skills for both individual and group settings, • Strategic marketing strategy development experience for local and regional client portfolios, • Professional appearance and business acumen appropriate for C-suite level interactions, • Unmatched drive for new business acquisition combined with sophisticated digital marketing expertise, • Hunter mentality with consultant-level product knowledge to provide strategic advertiser solutions, • Aggressive prospecting abilities paired with analytical solution-matching capabilities Benefits: • Competitive pay structure based on experience, • Health, dental, vision and life insurance, • Matching 401k retirement plan #advertising #sales #media #broadcast #radio #digital #marketing #HP1 Compensation: $80k-100k salary, plus commission and bonus opportunities

We are seeking a seasoned reinsurance professional to support the structuring, execution, and operational management of captive and program reinsurance arrangements.In this role, you will represent the carrier side of transactions and collaborate with internal teams and external partners to ensure a

Job Description This is an exciting opportunity for a creative book lover who lives and breathes Internet culture. Book of the Month is seeking a Social Media Manager who is equal parts content strategist and community builder, with a sharp editorial eye and a deep understanding of social platforms. This role sits at the intersection of creative, strategy, and marketing, leading the development and execution of a thoughtful social content strategy that drives business growth while elevating our brand presence. What You’ll Do… • Content Creation & Strategy, • Work closely with the Creative Marketing Director to shape and optimize a thoughtful social content strategy through testing formats, series, and storytelling approaches., • Own and manage the social media editorial calendar across all platforms., • Concept, create, and publish high-impact, platform-native content for TikTok, Instagram (Reels, Stories, Feed, threads), YouTube Shorts, and emerging channels., • Act as a curator of culture, staying attuned to new ideas, broader trends, and industry shifts, and translating insights into smart, on-brand BOTM content., • Manage the briefing process with content creators and internal designers to produce content that meaningfully connects with our audience, measured by strong attention metrics (likes, comments, views, etc)., • Write clever, engaging captions that consistently reflect BOTM’s brand voice and point of view., • Stay closely aligned with upcoming campaign strategies and book releases to identify and deliver impactful ways to translate core messaging across social channels., • Present monthly performance reports with clear insights and actionable recommendations., • Community Management, • Lead daily community engagement across all channels, including comments, tags, hashtags, and paid social comments., • Humanize the brand by fostering thoughtful, brand-aligned conversations with our audience., • Identify, celebrate, and reshare standout UGC and influencer content., • Develop creative ways to deepen community participation and strengthen brand affinity., • Events, Influencers & Partnerships, • Plan and execute co-branded and BOTM-led giveaways, challenges, and community moments., • Partner with the paid social team on UGC and influencer collaborations that drive reach and engagement., • You’re highly creative, with a constant stream of original ideas, and you’re comfortable pitching, refining and executing them., • You’re fluent in the nuances of each platform and have an intuitive sense for what our audience wants to see, share, and discuss., • You’re a strong communicator with a sharp sense of humor and confident point of view., • You can adapt your creative approach and communication style to capture and uphold a distinct brand voice., • You have exceptional taste and a strong editorial eye, with a clear instinct for what content or aesthetics will resonate with the Book of the Month audience., • You analyze content performance and propose smart, creative ways to improve future results., • You generate compelling insights and translate them into creative concepts and content ideas., • You thrive in collaboration and enjoy working with other creatives to unlock business goals., • You’re deeply engaged with internet culture, creator ecosystems, and books, understanding how culture and storytelling intersect.., • You’re willing to push creative boundaries and take thoughtful risks to elevate the brand., • You’re interested in eCommerce, Direct to Consumer, and/or the book business. qj9CAz8y8l

Job DescriptionCompany Description Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes. About Sia Experience-Creative Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network. At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation. It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it. Job Description About the Role SiaX is looking for a Paid Social Media Strategist to drive the strategy and execution of paid campaigns across search, social, display, video, and app environments. This role goes beyond channel execution — it requires critical thinking, proactive problem-solving, and the ability to connect paid media performance directly to business growth. You’ll partner closely with Growth, Creative, Analytics, and Account teams to ensure campaigns are not just optimized, but continuously evolving through innovation, A/B testing, and strategic foresight. Your Impact * Strategic Growth Partner: Own the strategy for paid media campaigns across search, social, and app channels, ensuring alignment with client business objectives across regions and lines of business. * Performance Driver: Lead paid social growth campaigns across Meta, TikTok, LinkedIn, Reddit, Pinterest, and emerging platforms — optimizing toward CPA, ROAS, ROI, and acquisition KPIs. * Automation Architect: Collaborate with Ad Tech and Product partners to design and scale automation and optimization frameworks using tools such as Meta APIs, Smartly, and custom-built solutions. * Proactive Innovator: Continuously identify opportunities to design and run A/B tests, expand campaigns beyond maintenance mode, and unlock new efficiencies and growth levers. * Cross-Functional Collaborator: Work with creative, analytics, and account teams to integrate paid media seamlessly into broader campaigns and client strategies. * Analytical Storyteller: Translate performance data into actionable insights, explaining not just what happened but why — and how we can do more, better. What Success Looks Like * Campaigns consistently meet or exceed performance benchmarks across channels, including app-based performance marketing environments. * Multi-million dollar paid social budgets are paced accurately, optimized effectively, and connected to business outcomes. * Reporting provides clear insights, actionable recommendations, and a forward-looking roadmap for growth. * Automation and optimization frameworks improve efficiency and scalability, enabling stronger client outcomes with fewer manual touchpoints. * Clients and internal teams view you as a trusted strategist — someone who brings proactive, innovative solutions to both immediate and long-term challenges. * Campaign roadmaps demonstrate ongoing learning, iteration, and curiosity that keep SiaX and our clients ahead of platform shifts and industry trends. Qualifications * 4–6+ years managing paid social campaigns across major platforms (Meta, TikTok, LinkedIn, Pinterest, Reddit) with proven success driving acquisition and ROI. * Strong grasp of full-funnel performance marketing and how paid media impacts business growth. * Skilled in campaign management, reporting, and automation tools (Meta Ads Manager, Smartly, TikTok Ads Manager, LinkedIn Campaign Manager). * Data-driven mindset with experience running A/B tests, analyzing results, and translating insights into actionable optimizations. * Confident collaborator and communicator, able to partner cross-functionally and present performance strategies and recommendations to clients. * Bachelor’s degree a bonus if in Marketing, Advertising, Communications, or related field; platform certifications (e.g., Meta Blueprint, Google Ads) a plus. Additional Information Compensation & Benefits We believe in supporting our team professionally and personally. Here’s a snapshot of the comprehensive benefits you’ll enjoy as part of Sia. Competitive Compensation * Annual base salary ranging between $110k - $130k, commensurate with experience and qualifications * Annual performance based discretionary bonus Robust Health Coverage * 3 Medical plans * Dental and Vision * Life, AD&D and other voluntary insurance Tax-Advantaged Accounts * 401K retirement plan * 4% matching and 100% vested upon enrollment * Health Savings Account (HSA) * Flexible Spending Account (FSA) * Health, Dependent Care, Commuter Family Friendly Benefits * 100% paid parental leave for all new parents with eligible tenure * Building Healthy Families program if enrolled through Medical plan Time Off to Recharge * Generous Paid Time Off (PTO) policy * 9 company holidays plus 1 floating holiday Extras that Make Life Easier * College savings and student loan repayment assistance * Monthly cell phone stipend * Access to wellness programs at no cost if enrolled through Medical plan, including: * Gym membership reimbursement * LiveHealth Online virtual care * Personalized support from a Well-being Coach * Employee Assistance Program at no cost * Free confidential counseling and emotional support services * On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management) Diversity, Equity, Inclusion & Belonging At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information. Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. Office Workplace Guidelines Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations—New York City, Charlotte, Seattle, and San Francisco—are expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location. Work Authorization & Sponsorship At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).

Job Description We are a digital media company built on unique personalities linked by their passions and strong opinions. We are committed to producing the best content from the biggest names in their respective fields. We're seeking a creative, sports-savvy Social Media Coordinator to handle social media management for The Volume and related shows. This includes posting on social media, writing captions, creating original content, and engaging with audiences while collaborating on strategy and trends. The ideal candidate has a strong knowledge of sports, a keen understanding of social media style tailored for our audience, and thrives in a fast-paced, deadline-driven environment while creating highly engaging content. This is a remote contract position (approx 20-30 hours a week). Compensation subject to experience and location. What You’ll Do: • Create original content reacting to the latest news and updates across sports and our shows (photoshops, gifs, quote templates, memes, etc.), • Post Volume content, inclusive of the brand handles and all of the show handles, social platforms (X, Instagram, Facebook, TikTok), • 1-3 years of experience in the social media industry, • Strong passion for sports talk content, • Possess an active knowledge of sports, with an emphasis on NFL, NBA and college football, • Highly proficient in Adobe Premiere and Photoshop, • Clever and humorous caption writing style, • Great communication and collaboration skills The Volume is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe in providing fair opportunities and a welcoming environment for everyone to thrive. Powered by JazzHR GSf2sqvJxi

Job DescriptionSalary: $7,500/month The Social Media Director is responsible for leading the social media vision and execution across Okayplayers platforms, with a strong emphasis on video-first storytelling, live cultural coverage, and monetization. This leader will oversee a team of coordinators, strategists, creators, and performers, ensuring strategy, logistics, and production workflows are executed at the highest level. Key responsibilities include: • Lead, mentor, and manage a cross-functional social team (coordinators, strategists, creators, and performers) to deliver best-in-class social storytelling., • Develop and execute the social media brand strategy with a video-first focus, driving follower growth, reach, and engagement across Instagram, Facebook, TikTok, Twitter, Pinterest, and YouTube., • Build logistics, strategy, and rollout plans for covering live events, cultural moments, and experiential activations, ensuring cohesive content capture and distribution., • Oversee social video production workflows including editing, formatting, and optimizing for each platform while training and supporting team members to execute at scale., • Collaborate with sales to translate campaign briefs into impactful branded and paid social activations., • Establish and track qualitative and quantitative content performance goals, leveraging analytics to drive strategy., • Identify and optimize monetization opportunities across all platforms (e.g., YouTube Partner Program, Meta In-Stream Ads, branded content, affiliate links, and social commerce)., • Manage the annual content calendar, weaving in tentpole cultural moments, live coverage, and recurring campaigns to ensure brand consistency., • Enforce copyright, licensing, and fair use compliance in all content., • Conduct regular best-practice training, audits, and team feedback sessions to foster excellence and innovation., • Stay ahead of emerging trends, tools, and platform changes to keep Okayplayer at the forefront of digital culture. The Social Media Director should be a dynamic, culturally fluent leader with a proven ability to manage both people and content systems. They should bring a video-first mindset, operational excellence, and a passion for music and culture. Qualifications include: • 5+ years of experience in social media marketing, with at least 3 years managing a team of coordinators, strategists, creators, and performers., • Demonstrated success in building and leading video-first campaigns, including social video production and editing proficiency (short-form and long-form)., • Hands-on experience creating and executing logistics and rollout strategies for live event coverage, cultural moments, and experiential activations., • Expertise in paid social campaign management on Meta, YouTube, TikTok, and other major platforms., • Strong knowledge of analytics tools (e.g., Parse.ly, Google Analytics, Sprout Social, etc.) with the ability to derive actionable insights., • Proven ability to drive revenue through platform-native monetization tools and branded content integrations., • Deep understanding of Black culture, music, art, and social trends, with the ability to authentically connect these to brand voice and audience growth., • Exceptional copywriting, creative thinking, and project management skills, with a results-driven, roll-up-your-sleeves mentality. While performing the responsibilities of the job, the following are working conditions will be encountered. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job. • Hybrid work schedule; in-person & remote Areya Media, Inc. offers the following monthly rate: • Rate: $7,500/month Areya Media, Inc. is committed to defining and amplifying the voices of creators, contemporaries, and the people they inspire. The creation of bold, original and compelling content to entertain, inform and inspire Okayplayers audience.